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Customer Loyalty: As a Business, Should You Really Bother?

Of course, loyalty schemes actually need to provide something of value to customers in order to make them worth the effort.

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Customer Loyalty: As a Business, Should You Really Bother?

An article in the Harvard Business Review (HBR) magazine from 1995 began with a rather bold comment about customer rewards programs, stating that they’re “reviled” in business circles because of their perceived cheapness.

While conceding that they do work to build a relationship between two parties, HBR concluded that mid-90s loyalty schemes were short-term, badly implemented, and ignored the entire purpose of a rewards program, i.e. to keep customers around for longer.

Nearly two decades on, has anything changed?

Starbucks Rewards

It’s fair to say that mega-corporations like Amazon don’t really bother with customer loyalty – and don’t need to. Granted, being able to get Prime with Amazon Video and all sorts of other perks might seem like a great deal, but it’s still part of a service that’s paid for by the customer.

By definition, rewards schemes are designed to do exactly that – re-pay the client or customer for sticking around and making more purchases. A good example is Starbucks Rewards, which gives customers one “star” per dollar spent. These stars can then be redeemed for goods.

In the online world, loyalty schemes can be a bit easier to produce rewards for, as they can be entirely digital. The video game companies Nintendo, Sony, Valve, Microsoft, Google, and Ubisoft all offer virtual incentives for playing or buying games.

In Nintendo’s case, all the player has to do is complete “missions,” such as completing animal requests in Animal Crossing: Pocket Camp or clearing chapters in Fire Emblem Heroes. These missions reward completion with points that can be exchanged for physical items, like pin badges, and encourages sustained, long-term engagement with the product.

A similar type of scheme occupies online casino fans too. The industry is well-known for providing regular bonuses to cut through the noise of a crowded marketplace.

The BonusFinder New Zealand website reveals that operators sometimes offer deposit rewards, such as Wildz Casino’s 100% bonus of up to $500.

Regular depositors on the Neon Vegas site also have a chance to claim a prize every time they pay money into their account too. This is usually free turns on slot games.

A Positive Review

The question is, do these schemes – any of them – actually work? For businesses, the answer seems to be a resounding yes. According to digital services company KPMG, of customers that met the definition of “loyal,” 86% would recommend a business to somebody else, 66% would write a positive review, and 46% would show contrition to a company if they somehow made a mistake.

In a related survey from HubSpot, loyal customers are 50% more likely to try a new product or service – and also spend 31% more.

Of course, loyalty schemes actually need to provide something of value to customers in order to make them worth the effort. Starbucks Rewards might be considered a bit too expensive for the more casual coffee drinker, with 25 stars (equal to $25) needed for the most basic return – an added shot of milk, sauce, or espresso.

For the more hardcore fan though, and given how expensive Starbucks drinks can be, 25 stars might seem like nothing at all. So, creating a rewards scheme needs an understanding of customer demographics too.

Overall, while the biggest of companies, with their almost guaranteed customer base, might not bother with loyalty campaigns, they can be a boon for just about everybody else.

The GlamourBuff Team is a set of experienced writers associated with the Glamour Buff magazine, reporting world news, celebrity lifestyle, and exclusive Hollywood details.

Business

Nine Amazing Tips to Become a Famous Author in Australia

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Nine Amazing Tips to Become a Famous Author in Australia

Long before the British colonization, the brilliancy of Australia’s oral storytelling traditions shined bright. This tradition has faced a lot of change over the decades after waves of immigration and colonization. Now, authors in Australia have a lot more room to experiment.

The people who were already here when the colonizers arrived, and those who came to this land later have formed many perspectives and voices, creating fine examples of Australian writing and great authors.

If you are here, you may be wondering how to join the list of great Australian authors. Read this guide to learn the best tips for achieving your dream.

  1. Define Your Niche

The first and most important thing you must determine as an aspiring writer is your niche. Finding your niche is as simple as figuring out what you love, identifying your strengths, and practicing as much as you can. Every writer has a unique voice and inclination toward one or more genres. 

The best way to define your niche is to read different genres and types of books. In addition, try writing short stories to establish a distinct authorial identity.

When you practice every day and brainstorm regularly, you will find an identity that resonates with your target audience and leads you to become a successful writer in Australia.

  1. Create a Writing Routine

To become a great writer in any part of the world, one thing that you cannot overlook is the importance of practice. No skill can be excelled without creating a writing routine and following it regularly. You must develop a consistent routine that ensures your regular progress.

Remember not to push your limits when creating a writing routine. Do not set unrealistic goals that may burn you out. Consistency must be the most important goal, even if you write just a few paragraphs every day.

  1. Read More 

One thing every great writer can agree to do consistently is to read widely. You may think that reading and writing are different paths but it is just a misconception. In reality, reading and writing are more strongly interlinked than you may think.

Reading regularly can help you significantly improve your writing skills. You must read diverse literature to get inspired and expand your perspectives. Most importantly, reading widely can also help you enrich your writing style to grow as a writer.

When you read work by the best authors in a genre or type of literature, you indirectly learn from the best in the industry. No guide or educational video can match the knowledge that you gain this way.

  1. Seek Feedback

Any author who wants to grow in their niche understands the importance of seeking feedback. Criticism is a part of your professional growth, and you must be open-minded towards accepting it. It can help you refine your writing skills and strive for continuous improvement.  

You must embrace positive and negative criticism with an open mind. Feel free to ask your writing colleagues and mentors for their opinions on your content. 

Every bit of criticism and appreciation can help you recognize your strengths and weaknesses to grow as a famous author in Australia.

  1. Attend Events and Conferences

Several writing events and conferences are held in Australia every year. Each event is an opportunity for aspiring writers to meet established ghostwriters, editors, literary agents, publishers, and other professionals in the field.

You can participate in workshops, seminars, and conferences to meet the best people in the writing industry. In addition, it is also a great opportunity to network with peers and open yourself up to collaboration opportunities in the future.

  1. Establish a Blog

Every beginner author must explore the several benefits of blogging. It is an ideal opportunity for authors to establish their authority, connect with potential readers, and broaden their horizons.

Even if you are not sure how to begin your journey, you can hire a ghostwriter in Australia. They can promote you and your work while staying focused on your niche with expertise. You can also learn the best writing skills and tricks from them to thrive in your own career.

As an author of a novel, it may take you months or even years to know what your audience thinks about your work. However, a blog can instantly connect you with your audience and promote your work effectively.

  1. Stay Up to Date

The Australian economy and the writing industry are ever-evolving. Trends, reader preferences, and book marketing strategies change every day. If you want to succeed as a writer in Australia, you must stay up-to-date with industry trends.

The publishing market can be very competitive. Staying on top of news, trends, and preferences of the readers can play an essential role in helping you succeed as a striving author in the Australian content market.

You can also subscribe to newsletters, attend webinars, and engage in online writing communities to stay updated and become more recognized in your industry.

  1. Build Your Online Presence

In this technology-driven world, a strong online presence is as important as being a brilliant writer. Without one, you cannot expect your talents to be recognized.

Platforms such as author websites, blogging sites, and social media can help you connect with readers, showcase your work, and build a community.

If you are not sure where to begin, you can start by building your author’s website. Since most book lovers buy books online, this platform can facilitate the buying process for them. An author website is essential for connecting readers to booksellers or even your own book-selling section. 

  1. Enter Writing Competitions

As an author trying to find recognition in the competitive Australian market, you cannot let any opportunity of gaining recognition slide by. One of the best ways to become a credible author is by participating in writing competitions held all around Australia.

When you participate in and win these events, you can gain recognition and secure literary awards. In addition to your rewards, you can receive feedback from expert writers and enhance your credibility as an author in the writing industry.

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Business

Four Solutions to Raise Money Without Hassle

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Four Solutions to Raise Money Without Hassle

Financial emergencies occur, and we have nothing to do with this fact. Wages can be delayed, people get sick, or we suddenly encounter the breakage of vital appliances. Eventually, we just want to afford more beyond our ordinary financial capabilities.

What should you do if your credit card limit is exhausted and you do not want to disturb close people with money requests? Let’s discuss 4 legal ways to find cash quickly and solve material issues or just pamper yourself.

Get a Payday Loan

Even if your credit score is poor (580 or less), you can apply for a payday depot bad credit loan. Such services allow you to receive online credit without collateral and co-signers. To qualify for such a loan, you must provide the following:

  • Your identity document (driver’s license, ID card, or Social Security number);
  • Proof of employment (optional, depends on a particular lender);
  • Confirmation of Solvency (bank statements that show regular refills or income).

The main advantage of personal loans is that you can compare lenders by qualification requirements, annual percentage rate, and repayment terms. Usually, customers with a low credit score can borrow up to $3,000. 

Sell Something

We are usually surrounded by unneeded stuff that could come in handy for someone else. However, you can make easy and decent money from selling such items:

  • Nearly new, branded clothes that are not in your size and style;
  • Wedding accessories — from basic decor to a bridal gown that can be worth up to $1,000;
  • Books and educational materials that are stored “just in case;”
  • Old PlayStation or Xbox — real treasures for gatherers or avid gamers;
  • Specific apparel (for hiking, ski racing, or climbing equipment).

Sell unused physical items on Craigslist/Poshmark or visit local thrift stores. Alternatively, you can earn by providing your services. Sell your expertise, from tutoring and artistic talent to culinary skills and household proficiency. 

Lease out a Room

If you’re lucky enough to have unused space in your house or apartment, don’t miss a chance to make an extra profit. Advertise on SpareRoom, Airbnb, Roomster, or Kangaroom and get money quickly. There are also several alternatives to choose from:

  • Renting out a parking spot or garage;
  • Leasing non-residential premises (like space for a warehouse);
  • Organizing a special zone for pet care.

For the big house owners, it’s reasonable to consider renting space for special events: weddings, corporate parties, proms, and anniversaries. To succeed in this business, provide additional services like creative decoration or catering. 

Become a Delivery Driver

Do you work a part-time job or have a lot of spare time after studying? You can sign up with delivery apps and earn money without being tied to a strict schedule! Open the application when you have a free hour or two, pick up an order in a restaurant or supermarket, and bring it to a customer’s office/home. One of the most popular services you can join is Uber Eats

Keep in mind that there are many accessible ways to receive money at lightning speed. Don’t panic in uncertainty — make your first step to problem-solving as quickly as possible.

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How to Develop a Good HR Department for Remote Work

Know the ways!

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How to Develop a Good HR Department for Remote Work

The shift to remote work has affected many businesses, from small start-ups to big enterprises. That’s why it’s more important than ever for Human Resources (HR) departments to be prepared with the right structure and processes in place. With the global pandemic still ongoing, having a well-rounded HR department is essential for providing effective support and guidance for teams working remotely. 

In this blog post, we’ll explore how to develop an optimal HR department that can create a smooth transition into successful remote work operations. We’ll look at topics such as setting up standard procedures, ensuring adequate employee engagement levels, establishing open communication policies, and more.

Understand the Need for an HR Department in Remote Work Environments

The past year has brought about a major shift in the way we work, with a huge increase in remote work arrangements. And while there are definitely some upsides to working from home, it also presents a few unique challenges. One of these is the need for HR departments to adapt to these new remote work environments. 

With employees working from different locations and time zones, it’s more important than ever for companies to have solid HR policies and procedures in place to ensure their workforce is happy, productive, and engaged. This means focusing on things like remote performance evaluations, establishing communication channels, and providing resources to support employee well-being. 

Establish Rules and Policies to Ensure Employee Satisfaction and Productivity

The traditional workplace is evolving at an unprecedented rate, and working remotely has become a new norm. It has undoubtedly brought several benefits for both employers and employees, including flexibility and increased productivity.

However, with this shift, it is important to establish policies and guidelines to ensure that employees remain satisfied and motivated while working remotely. Such policies should focus on work hours, communication channels, and defining clear expectations to promote productivity. 

Also, consider rewarding your employees to make sure they are even more satisfied. Moreover, when it comes to the benefits of an employee reward program, it can not only boost employee satisfaction but also foster a positive company culture, which is essential for remote teams. A positive company culture leads to better employee retention and increased productivity, even in remote work environments.

Develop Communication Strategies That Support Remote Workers

In an increasingly digital world, remote work is becoming more and more common. And while technology has made it easier than ever to communicate with anyone, anywhere, at any time, working remotely presents unique communication challenges. How do you maintain the sense of connection and collaboration that arises from working together in the same physical space? 

How do you ensure everyone is on the same page and has the information they need in order to do their job effectively? Developing communication strategies that support remote workers is a must for any organization that wants to succeed in today’s fast-paced, ever-changing business landscape. 

Overall, developing an HR department for remote work requires forethought and careful execution. It’s important to understand the need for an HR department, budget for the necessary resources, and establish rules and policies aimed at employee satisfaction and productivity. 

Additionally, a solid communication plan will help ensure that all stakeholders are contributing to the success of the team. By taking these steps when establishing an HR department for remote teams, companies can reduce operational costs and lay the foundation for a successful remote workforce.

Thanks to learning how to develop a good HR department specifically tailored to remote work environments, employers have more options when it comes to their ability to make working remotely easier and more comfortable even in challenging times.

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