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Is Emma Chamberlain Charging $10K for an Instagram DM? Know the Truth

$10,000 for a DM?!

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Emma Chamberlain and her brand are under fire, and the influencer is facing massive backlash online.

It was recently revealed that Chamberlain was allegedly charging $10,000 for a personalized Instagram DM. This sent fans and followers of her into a frenzy mode, complaining that the whole ordeal was irrational.

They noted that Chamberlain was misusing her fans and that it was a scam to charge $10,000 for a simple personalized message on Instagram. After the influencer came to know about the backlash, she and her team shared a statement.

Here is everything we know about it.

Emma Chamberlain allegedly charged $10,000 for Instagram DM

On March 18, 2023, Layla Saliba posted a screenshot of Chamberlain’s site on Saturday with the opportunity to purchase a “Personal Thank You Note From Emma in Instagram DM!” for $10,000. The screenshot also revealed the store’s option for monthly payments, which offered a payment schedule of $902.58 for a year.

She questioned why Chamberlain was demanding 10K for an Instagram DM and noted that it was insane to do so. Soon, the tweet went viral and started spreading around like wildfire.

Since then, Chamberlain’s web store has been under development. Following the tweet, Chamberlain’s reps sent a statement to BuzzFeed News, calling the allegations that she was selling DMs for $10,000 “false and inaccurate.”

Chamberlain was unaware of the post, according to her reps, who claimed it may have been a test. Buzzfeed News also reached out to Saliba, who said she initially believed the $10,000 advertisement for the message on Chamberlain’s website was an error. 

She said, “Nothing against her [Chamberlain], but I’m a WOC working multiple jobs in grad school and I just got tired of someone who was very wealthy complain about how hard their life is,”

The response from Emma Chamberlain and her brand

Soon after the backlash, Chamberlain’s merchandise company, Cozak Inc, issued a statement on their website. They claimed that it was incorrect how the influencer was charging $10,000 for a personalized Instagram DM. 

Cozack was secretly testing a potential rewards program tied to her merch in 2018. In testing, they produced an extravagant reward level that was never activated and wasn’t meant to be. 

As they were only intended for internal testing and not for sale or reward, Chamberlain never implemented any of these reward ideas. They believed that material was activated and indexed by Google’s SEO indexing engine, then found by a person who started disseminating it online. 

Cozak asserted that this was never disclosed to the public, and it was never intended to be bought or sold. They defended Chamberlain and said she did not realize this was that the test program was never visible on the home page or product listing site. 

At last, they wrote, “With the internet’s tendency to create false narratives around sensationalized stories we wanted to provide you with the truth firsthand and from the source. The site is currently down for internal review.”

Chamberlain also gave a statement regarding the situation to E! News on March 21, 2023. She explained that when she got comments about selling DMs for $10,000, she believed it was a scam.

Emma Chamberlain faced backlash online for allegedly charging $10,000 for a personalized Instagram DM.

Emma Chamberlain was allegedly charging $10,000 for a personalized Instagram DM. (Source: Instagram)

She never offered to sell a DM, so she thought the claims were fake. She said, “People were saying this was for sale on my merch site, so I checked the site to see if it had been hacked and couldn’t find anything out of the ordinary.”

Regardless, she reached out to Cozack to look deeper into the matter. She said, “I immediately got in touch with my merch company Cozack who further investigated and put the site under construction while looking into the issue.”

Emma Chamberlain’s net worth

Chamberlain initially started with YouTube in 2017, after which her fame skyrocketed. Soon, her quirky yet fashionable style caught the eyes of designers and brands who endorsed her.

She then became the “it girl” for Vogue and many other brands. At just 21, Chamberlain has a massive influence in the fashion and makeup industry.

Similarly, she has her own brands as well. As of 2023, her estimated net worth is approximately $12 million. Her net worth includes endorsements, fashion brands, her company, podcast, writings, YouTube, and public appearances.

Just a young girl passionate about journalism, pop culture, and drama. She writes Hollywood stories for Glamour Buff and GB Issue at present.

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Fans Appreciated SKZ’s Felix for Apologizing for Showing Coca-Cola on Live

“I want to apologize for bringing out the Coca-Cola bottle.”

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Fans Appreciated SKZ’s Felix for Apologizing for Showing Coca-Cola on Live

Stray Kids’s Felix is one of the big names in the K-pop industry and has a lot of fanbase.

When he goes live on Instagram, thousands of fans and followers of him join him while he does a mukbang. On March 17, 2024, he went live and over 70 thousand fans and followers were watching it.

He talked about his first runway show and his experience while walking for Louis Vuitton at Paris Fashion Week 2024. He also talked about his group members, their new songs, and what Stray Kids had planned for the future.

Stray Kids’s Felix.

Stray Kids’s Felix. (Source: Instagram)

He did all that while eating chicken and having Coca-Cola. He showed off the bottle of the drink to his fans and followers only to be faced with immediate backlash.

They began spamming the comment section on the live, notifying him of Coca-Cola’s alleged support to the Israel Defense Force and Israel who are committing genocide against Palestine.

Similarly, they asked him to apologize and boycott the brand. It soon began trending across various platforms like Twitter as well. 

Felix took note of all the comments that were being sent along his way and apologized for drinking and showing the bottle of Coca-Cola. While on Instagram live, he said, “By the way, I want to apologize for bringing out the Coca-Cola bottle. I do apologize for just showing that on live.”

He claimed that he did not mean to hurt anyone and constantly apologized for hurting the feelings and sentiments of his fans and followers. “I really want to say I’m very sorry for showing that out. I didn’t want to make STAYs upset, so I just want to say I’m really sorry for bringing that up.”

He also promised that he would never repeat his actions. “And I won’t um… Next time on my mukbang live, when I’m eating chicken or anything else, I won’t do it. I’m sorry for making everyone upset. I’m really sorry. I don’t have time but thank you so much for watching this live, and I hope everyone stays safe and happy this year,” he added.

Netizens were impressed with Felix and lauded him for taking a stance. They noted that his group, Stray Kids, was signed with Coca-Cola, yet he chose to support the boycott.

Stray Kids collaborated with Coca-Cola in late February for its new Coca-Cola K-Wave Zero Sugar release, which not only has a new “Fruity Fantasy” taste but also aims to commemorate the international K-pop audience. They joined ITZY, NMIXX, and JYP Entertainment founder J.Y. Park for the Coca-Cola Creations collaborative single ‘Like Magic.’ 

A fan wrote on Twitter, “This is crazy if you think about it. Felix the biggest idol of his generation and has the most brand deals. For him to speak that directly about the Coca-Cola boycott when in fact they have a brand deal with them as a company too… This is an idol who CARES.”

“When I tell you this just made me so [expletive] happy, he made a mistake and owned up to it in the same live, even though his company has an ongoing sponsorship with Coke. THANK YOU FELIX. THANK YOU FOR DOING THE RIGHT THING AND APOLOGIZING,” another fan chimed in.

Many noted that Felix might get in trouble for apologizing for drinking and showing off Coca-Cola, but appreciated that he took a stance for humanity. He is known to be a very charitable person, who has donated a lot.

Felix began making frequent donations and sponsorships to Save the Children, an international children’s rights group, in 2020. His services earned him membership in the honors club. 

He also gave ₩50 million to fund relief efforts following the earthquake in Turkey and Syria on February 6th, 2023. Felix became the youngest member of the UNICEF Honors Club in January 2024 after donating ₩100 million to the Korean Committee for UNICEF to assist Laos children suffering from inadequate sanitation and nutrition.

Similarly, in early 2024, instead of going on a vacation like his fellow team members, he went to Laos to volunteer with UNICEF and help the children in need. So, it did not come as a surprise to Felix’s fans and followers that he took a stand. 

Felix is the only K-pop idol who has apologized for supporting brands that have funded IDF and Israel. Many other companies like Starbucks and McDonald’s have funded the genocide, directly or indirectly.

However, many K-pop idols are constantly seen drinking Starbucks and eating McDonald’s. While their fans and followers have asked them to boycott it, they have turned a blind eye to it.

As a result, whatever Felix did was commendable and was appreciated by netizens. 

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Han So-Hee Faces Backlash After Revealing Her Relationship With Ryu Jun-Yeol

It’s messy!

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Han So-Hee Faces Backlash After Revealing Her Relationship With Ryu Jun-Yeol

Han So-Hee, a South Korean actress, is now receiving widespread criticism for her handling of a relationship with her boyfriend, Ryu Jun-Yeol.

So-Hee, known for her appearances in K-dramas such as Nevertheless and Gyeongseong Monster, is currently dating Reply 1988 star Jun-Yeol. The latter recently ended a seven-year engagement with his drama co-star, Lee Hye-Ri, a fellow South Korean actress. 

On March 15, 2024, So-Hee and Jun-Yeol were seen vacationing together in Hawaii. They were spotting together at a hotel swimming pool, and netizens soon speculated that the duo were dating.

The rumor spread like wildfire, and Jun-Yeol’s agency, C-JeS Studios, responded with a statement saying, “It’s true that Ryu Jun Yeol is staying in Hawaii for photography work. We ask that you respect the fact that it’s the actor’s personal vacation.”  So-Hee’s agency also denied the rumors and said, “[Han So Hee] went on a vacation to Hawaii with close friends.”

This led many to speculate that maybe the duo are together because they are currently in talks to star in Han Jae-Rim’s adaptation of the webtoon Delusion.

Shortly after that, Hye-Ri posted a mysterious message on Instagram Stories, which some suspected was about the news. She tweeted a snapshot of a Hawaii with the caption, “This is funny.”

So-Hee then posted a photo of a dog holding a knife and wrote, “Explain this situation… I don’t like people who have a significant other, I don’t lead them on while saying we’re just friends, I don’t take an interest in them, I don’t develop a relationship with them, and I don’t get in the way of other people’s relationships. I like the program ‘EXchange,’ but there’s nothing like that in my life.” 

She seemed to be responding to Hye-Ri’s post and she added,  “I also find this funny.

Soon, she came under fire for harshly responding to Hye-Ri. Netizens noted that So-Hee should not have responded harshly to Hye-Ri when the latter had not even mentioned So-Hee or Jun-Yeol.

Meanwhile, several pointed out that So-Hee uploaded a photo of herself visiting Jun-Yeol’s photo exhibition in November 2023, around the same time that his separation from Hyeri was publicized.

On March 16, 2024, just one day after her agency refuted reports of their relationship, So-Hee stated in a long blog post that she was dating Jun-Yeol. In her statement, So-Hee said that she and her current boyfriend met after his six-year relationship with Hye-Ri had ended. 

She also said that Hye-Ri and Jun-Yeol broke up in early 2023, months before their split was officially reported in November 2023. However, many questioned this particular assertion concerning the time of Hye-Ri and Jun-Yeol’s separation, citing evidence that suggested the couple may still have been dating in the latter half of 2023.

Although she did not specifically identify her, So-Hee indicated that she would apologize to Hye-Ri for her now-deleted Instagram story, stating that she had created the post after she “temporarily lost all reason and behaved rudely.”

Later in the day, So-Hee personally responded to numerous comments on her blog post, including one that chastised her for publicly claiming the date of her boyfriend’s split.

She responded, “[What I said about] the timing of their breakup wasn’t something I heard personally [from Jun-Yeol]. I wrote that based on an article from June of last year, but if it was out of line, I’ll delete it. I was trying to prove that we didn’t get together while he was still dating [Hye-Ri], but I think this was rude as well.”

However, this claim drew criticism since, according to various news sources, there were no stories published in June concerning reports of a separation between Hye-Ri and Jun-Yeol.

In another response to a different comment, So-Hee wrote, “Rather than getting swept up in [what other people are saying], I am very much at fault in this incident. Starting with my Instagram story, I think I made a small matter snowball into something big.”

At the time of writing, netizens were still mad at So-Hee and how she behaved. Many have asked Jun-Yeol, the common denominator, to speak up about his breakup with Hye-Ri and his relationship with So-Hee, mostly to clarify whether he cheated on Hye-Ri or not.

However, the actor has remained mum on this matter. His agency, on the other hand, admitted that he was dating So-Hee.

They said, “Ryu Jun Yeol and Han So Hee confirmed their positive feelings for one another and have been dating since the beginning of this year. Ryu Jun Yeol got to know Han So Hee after his breakup, and they recently confirmed their feelings [for each other].”

They claimed that because they did not admit the relationship rumor, “unnecessary misunderstandings and groundless speculation” had been created. They claimed that they would protect the rights of their actor and would take legal action against “malicious slander and insulting posts about our actor.”

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James Charles Condemned the USA’s Bill to Ban Tiktok

“And TikTok is our most pressing concern? I don’t think so.”

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James Charles Condemned the USA’s Bill to Ban Tiktok

The USA might be banning TikTok, one of the most used platforms in the country, in the near future.

They took a step closer to banning TikTok on March 13, 2024, when the House of Representatives passed a measure requiring the app’s Chinese creator, ByteDance, to divest from the firm or be removed from US app stores.

The Protecting Americans from Foreign Adversary Controlled Applications Act, commonly known as the TikTok Ban Bill, passed with strong bipartisan support, with 352 votes in favor and just 65 opposed. The Act was transferred to the Senate, where it must be passed before being delivered to the White House. 

If the White House signs it, the measure becomes law, and TikTok will be unavailable in the United States. Since then, there has been a lot of backlash from the citizens on social media platforms. 

Many have been vocal about condemning the ban, including the controversial social media star, James Charles

Following the passage of the bill banning TikTok in the House of Representatives, Charles has publicly criticized the hypocrisy of the American political system. He claimed that the bill’s quick passage is a stinging illustration of how politicians’ priorities have been flipped upside down. 

After the House approved the measure, he quickly pointed out that legislators had more pressing issues to address than TikTok. He said, “We are starving. People are dying. People are in jail for marijuana [expletive] charges. We are in a war that we should not be in the first place. And TikTok is our most pressing concern? I don’t think so.”

Charles expressed his dissatisfaction with how quickly the TikTok ban is going through Congress, yet other vital measures can become bogged down for years in the gears of the US political engine.

“[It’s] a test to our political system that that bill was introduced like, what, five minutes ago? And it was passed this morning, and now it’s already going to the Senate, whereas there are already all sorts of bills that take weeks, months, years and never get anything done to them,” he pointed out. “It goes to show when someone wants something done it can be done.”

James Charles.

James Charles. (Source: Instagram)

Many agreed with Charles, claiming that even though they did not agree with his actions, they shared the same sentiment regarding the possibility of the TikTok Ban Bill. They praised him for raising an important issue but, at the same time, noted that they would not forgive his past behavior.

Charles’ ability as a makeup artist propelled him to become one of YouTube’s most prominent beauty and fashion experts. However, he lost fan support following a conflict with a former colleague, Tati Westbrook, who publicly accused Charles of attempting to attract a straight mine while being aware of his sexuality in 2019.

In 2021, Charles made news for all the wrong reasons as a 16-year-old boy accused the influencer of mailing him nude photos. The YouTuber also reportedly urged the child to send him explicit texts. 

While Charles denied the accusations and claimed to be unaware of the boy’s age, more underage boys came forward with similar accusations and shared screenshots of their alleged conversations online. Later, he claimed that he only texted two of them because he was desperate to be in a relationship. 

Since then, Charles has lost a majority of his followers, costing him business deals and even demonetizing his channel for a time.

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