In the digital industry, there are only a few like Cameron Chell, who is quick to learn and even quicker to implement learnings into a concrete plan.
I first spoke to him last month to discuss his NFT platform Vuele’s first feature film grossing nearly six figures. Afterward, he went on to launch Motoclub Digital, a premier space for car enthusiasts and fans of automotive memorabilia.
Meanwhile, Chell has been serving as the founder of Currency Works and CEO of Draganfly Innovations Inc. for some years.
Is he stopping? No, he is not.
He is now the co-head of MusicFX, the latest NFT platform from CurrencyWorks, and set to make history along with country singer-songwriter, Parker McCollum, with the release of the latter’s 2022 Fan Club NFT on the new NFT platform.
Parker is the singer-songwriter behind the platinum-selling single ‘Pretty Heart,’ and has just released his latest music video, ‘Falling Apart,’ from his acclaimed hit debut album Gold Chain Cowboy.
To talk further about his latest work with Parker and the vision behind launching MusicFX, I again had a candid conversation with Chell, and he had some great information to share.
Arun Katuwal: This is our second conversation in the last month. So, let’s start with a hello! How are you doing these days?
Cameron Chell: Hey Arun, great to speak with you again. Thank you so much for your interest in what we are doing. I am doing great. Super excited about what MusicFX is going to do in the NFT space.
AK: After successful NFT endeavors in the film industry, you seem to be eying the music industry. Can you tell us how your new music NFT platform MusicFX works?
CC: Expanding our interests within the entertainment world has always been very much part of our long-term strategy for how we grow the CurrencyWorks client base, and the music and film industries are very closely connected, so music NFTs are a natural progression for us.
AK: So when did you start MusicFX?
CC: Music has been on our radar when we first began plotting out our strategy of tapping into consumer markets with NFT products. We launched the MusicFX platform on December 7. MusicFX will set the stage for new innovations for artists and fan engagement.
The platform allows fans to become truly invested in their favorite bands and artists; while giving artists the ability to build a new type of relationship with their fans – one where they can feel completely connected. This groundbreaking approach has been made possible through a partnership created by CurrencyWorks Inc. and Crown & Ace Inc. (“Crown & Ace”) – two established leaders in their respective markets.
AK: Now, you, as the co-head of MusicFX and Executive Chairman of CurrencyWorks, are working closely with country singer/songwriter, Parker McCollum, for his 2022 Fan Club NFT. Tell us about this collaboration.
CC: I’m super excited to be working with Parker! He’s one of country music’s biggest rising stars, and I wouldn’t be surprised if he doesn’t reach the heights of legends like Garth Brooks, or George Strait. His team has been awesome to work with, and Parker has had considerable input into how his NFTs look, and most importantly the content within them.
Partnering with Parker is a massive endorsement of how we are trying to revolutionize the music industry. The NFTs offered on MusicFX allow artists to build an entirely new type of relationship with their fans – one where they can feel completely connected.
AK: What to expect from MusicFX and Parker McCollum’s collaboration?
CC: That’s a great question, but I don’t want to spoil things for Parker’s fans. Parker is driving the vision for his NFT fan club. He loves his fans and wants to create something that would enable them to get closer to him and his music. Parker often says, without his fans he would not be where he is today. MusicFX is really going to allow him and his fans to support one another as he continues this incredible journey.
AK: Cut to the chase – How is MusicFX looking to provide music fans and collectors with the ultimate consumer-focused NFT collectible experience?
CC: MusicFX will be delivering far more than a collectible experience, and this is key to what we offer and our message to artists and fans alike. MusicFX is about creating engagement, building on the bonds of the artist/fan relationship, and taking it to a new level. With Parker’s NFT, the Gold Chain Cowboy Club Black Card, you’re picking up a 12-month membership to an exclusive community that rewards your support with truly ‘money can’t buy’ experiences.
At MusicFX the NFT is a mechanism we use to deliver these experiences and build relationships… some people may treat these as collectibles, but MusicFX is about much more than that.
AK: Any special offer for people looking to register at MusicFX?
CC: As part of the partnership with Parker, the first 1,000 fans that register their interest in the Gold Chain Cowboy Club will receive priority access to the Black Card NFT, which will be presented as a signed edition. Everyone who purchases membership will be entered into Parker’s Golden Ticket Sweepstakes, where Parker has personally chosen some very special prizes to reward his fans. Fans can find more info here.
AK: Also, what do you think – how can a platform like yours bring a positive change in the music industry?
CC: Simple. Community. We’re building a community around each artist, bringing engagement that you cannot get through social media alone. The artist gets the support they need to get closer to their fan base, and in return, the fans receive an experience that further cement that supports.
It would be very easy to follow the path laid by others, but it’s quite disingenuous to many fans as NFT collectors, who have no vested interest in the musician, who are buying those NFTs, either treating them as an investment or trying to flip them to make a quick buck out of the genuine fans. MusicFX is for the fans and the artist, who has control over how to reward that relationship.
AK: Is it also hard to set up a big platform like MusicFX during these testing times?
CC: Our focus has always been on the customer and the value our team brings to the project. We are lucky to have a passionate, dedicated team. Our team has always worked remotely, and while it is always good to be able to meet clients face-to-face, we have been able to work with our team and customers remotely.
AK: Last one – predict how big NFT platforms are going to be in the next five years?
CC: At the start of the year the market was worth a few hundred million. Going into 2022 we’re looking at billions of dollars; and it’s the consumer side that’s really expanding. Understanding of this digital technology is growing so rapidly that it won’t be the sole domain of fintech investors, everyone is going to want a piece of the action.
For any inquiries and work proposals, email us at firstname.lastname@example.org.
How to Develop a Good HR Department for Remote Work
Know the ways!
The shift to remote work has affected many businesses, from small start-ups to big enterprises. That’s why it’s more important than ever for Human Resources (HR) departments to be prepared with the right structure and processes in place. With the global pandemic still ongoing, having a well-rounded HR department is essential for providing effective support and guidance for teams working remotely.
In this blog post, we’ll explore how to develop an optimal HR department that can create a smooth transition into successful remote work operations. We’ll look at topics such as setting up standard procedures, ensuring adequate employee engagement levels, establishing open communication policies, and more.
Understand the Need for an HR Department in Remote Work Environments
The past year has brought about a major shift in the way we work, with a huge increase in remote work arrangements. And while there are definitely some upsides to working from home, it also presents a few unique challenges. One of these is the need for HR departments to adapt to these new remote work environments.
With employees working from different locations and time zones, it’s more important than ever for companies to have solid HR policies and procedures in place to ensure their workforce is happy, productive, and engaged. This means focusing on things like remote performance evaluations, establishing communication channels, and providing resources to support employee well-being.
Establish Rules and Policies to Ensure Employee Satisfaction and Productivity
The traditional workplace is evolving at an unprecedented rate, and working remotely has become a new norm. It has undoubtedly brought several benefits for both employers and employees, including flexibility and increased productivity.
However, with this shift, it is important to establish policies and guidelines to ensure that employees remain satisfied and motivated while working remotely. Such policies should focus on work hours, communication channels, and defining clear expectations to promote productivity.
Also, consider rewarding your employees to make sure they are even more satisfied. Moreover, when it comes to the benefits of an employee reward program, it can not only boost employee satisfaction but also foster a positive company culture, which is essential for remote teams. A positive company culture leads to better employee retention and increased productivity, even in remote work environments.
Develop Communication Strategies That Support Remote Workers
In an increasingly digital world, remote work is becoming more and more common. And while technology has made it easier than ever to communicate with anyone, anywhere, at any time, working remotely presents unique communication challenges. How do you maintain the sense of connection and collaboration that arises from working together in the same physical space?
How do you ensure everyone is on the same page and has the information they need in order to do their job effectively? Developing communication strategies that support remote workers is a must for any organization that wants to succeed in today’s fast-paced, ever-changing business landscape.
Overall, developing an HR department for remote work requires forethought and careful execution. It’s important to understand the need for an HR department, budget for the necessary resources, and establish rules and policies aimed at employee satisfaction and productivity.
Additionally, a solid communication plan will help ensure that all stakeholders are contributing to the success of the team. By taking these steps when establishing an HR department for remote teams, companies can reduce operational costs and lay the foundation for a successful remote workforce.
Thanks to learning how to develop a good HR department specifically tailored to remote work environments, employers have more options when it comes to their ability to make working remotely easier and more comfortable even in challenging times.
Analyzing User Actions: The Impact of Micro Conversions on Your Sales Funnel
Micro conversions impact various aspects of a business.
Micro conversions play a significant role in the overall success of a sales funnel. While macro conversions, such as completing a purchase or signing up for a service, are the ultimate goals, micro conversions are the smaller, incremental steps that lead a prospect closer to that final conversion.
Before discussing the impact that micro conversions have on a sales funnel, let’s first define the terms.
What is a Sales Funnel?
A sales funnel, AKA a purchase funnel or a conversion funnel, is a marketing concept that represents the customer journey from the initial stage of awareness to the final stage of making a purchase or conversion.
It visualizes how potential customers move through different stages, gradually narrowing down and becoming more committed to the brand or product.
What Are Micro Conversions?
Micro conversions are specific actions or behaviors that users or potential customers take during their journey through the sales funnel. Here are some examples of micro-conversions:
When a user signs up for a newsletter or subscribes to email updates, it indicates their interest in receiving regular communication from the brand. This micro-conversion allows businesses to nurture leads and maintain ongoing engagement.
When a user creates an account on a website or platform, it shows a higher commitment and interest in the brand’s offerings. Account creation often precedes more significant actions like purchasing or accessing premium features.
Users downloading resources like e-books, whitepapers, case studies, or guides demonstrate their willingness to learn more about the brand or subject matter. This micro-conversion can help businesses identify prospects with a stronger intent to engage and convert.
Social Media Engagement
Actions such as following a brand on social media, liking, commenting, or sharing its content are micro conversions that indicate an affinity for the brand. These actions expand the brand’s reach and provide ongoing engagement and relationship-building opportunities.
Adding to Cart
When a user adds items to their shopping cart, it signifies a high level of interest and intent to purchase. While it may not always lead to an immediate conversion, this micro-conversion indicates progress in the sales funnel and allows businesses to target users with abandoned cart recovery strategies.
Requesting a Demo or Quote
When a prospect requests a product demo or a quote for a service, it shows a strong buying intent and indicates that they are evaluating the offering seriously. This micro-conversion helps businesses identify hot leads and tailor their sales approach accordingly.
When users sign up for webinars or online events hosted by the brand, it demonstrates their interest in gaining knowledge or insights related to the industry or specific topics. This micro-conversion allows businesses to establish thought leadership and engage with a targeted audience.
The Impact Of Micro Conversions On A Sales Funnel
Micro conversions impact various aspects of a business. Let’s take a closer look.
Building Trust and Engagement
Micro conversions help build trust and engagement with potential customers. Prospects begin to develop a relationship with the brand when they take small actions.
Each micro-conversion signifies interest and commitment, allowing the brand to nurture the prospect further through the sales funnel. By consistently delivering value and addressing their needs, the brand can establish trust and credibility, which increases the likelihood of a macro conversion.
Micro conversions act as lead qualification points in the sales funnel. When prospects take specific actions, they demonstrate their interest and intent. These actions can be tracked and analyzed to determine the quality of leads. For example, someone who downloads a product demo or requests a quote is likely more interested and closer to purchasing than someone who visits the website.
Micro conversions help identify the most engaged and qualified leads, allowing sales teams to prioritize their efforts and resources effectively.
Increasing Conversion Rates
Micro conversions contribute to increasing conversion rates overall. By guiding prospects through smaller actions, the sales funnel reduces the perceived effort and risk associated with a macro conversion. It’s easier for a prospect to take a small step forward than make an immediate commitment. Each micro-conversion acts as a psychological trigger, increasing the likelihood of subsequent conversions.
By optimizing the sales funnel with micro conversions in mind, businesses can create a more frictionless path to purchase, which helps them achieve higher conversion rates.
Tracking and Optimization
Micro conversions provide valuable data for tracking and optimizing the sales funnel. By monitoring the different touchpoints and actions within the funnel, businesses can identify areas of improvement. For instance, a significant drop-off after a particular micro-conversion indicates a potential issue that needs to be addressed.
Analyzing the data from micro conversions allows businesses to make data-driven decisions and optimize the funnel for better results. This iterative process can lead to increased efficiency and better overall performance.
Upselling and Cross-selling Opportunities
Micro conversions create opportunities for upselling and cross-selling. Once a prospect has taken a micro conversion step, such as making a smaller purchase or subscribing to a service, they become more receptive to additional offers.
Brands can leverage these micro-conversions to introduce complementary products or services and encourage customers to purchase more. This can significantly increase the average order value and overall revenue generated from each customer.
In conclusion, micro-conversions have a profound impact on the sales funnel. They help build trust, qualify leads, increase conversion rates, provide valuable data for optimization, and create upselling opportunities.
By strategically designing and optimizing the sales funnel with micro conversions in mind, businesses can enhance the customer journey, drive more conversions, and achieve greater success in their sales and marketing efforts.
Which Type of Patent Service to Hire – Consider InventHelp?
InventHelp provides patent services and helps inventors bring their products to market.
To find the best patent services, you should look for a company that has a good track record. This will help you decide whether to hire a patent lawyer or use a service. You should also consider the fee structure of a patent service.
Some companies may charge high fees, and you may have questions about the service’s experience and track record. Some companies provide free consultations to their clients. A free consultation will help you decide which type of patent service to hire.
During the consultation phase, it’s important to check the firm’s success rate. A good patent attorney should obtain two to four secured or published patents per month. A high success rate means that the firm will likely make your product successful. A low success rate may lead to a product that is not protected and sold. But a high success rate will mean you’re more likely to get your money’s worth.
The success rate is a crucial factor to consider when choosing a patent service. An average patent attorney will obtain two to four published and secured patents each month. While a higher success rate is always better, you should not overlook low-cost services that may be a sign of poor service. However, if you’re not sure, you can always go for a cheaper option. There are many things to consider before hiring a patent service.
Excellent Customer Service:
InventHelp provides patent services and helps inventors bring their products to market. They pair inventors with an attorney and create a database of over 9000 companies so that they can find the most suitable commercialization opportunities.
InventHelp patent services have excellent customer service and offers free consultations for their services. These companies will charge a modest fee for their services, which is more affordable than the fees you’d pay a law firm.
Consider the Cost:
Before choosing a patent attorney, it’s important to consider the costs involved. The cost of a patent lawyer can range from $8K to $15K. Some attorneys charge by the hour, while others charge by the project.
The cost of a patent can range from eight to fifteen thousand dollars. The cost of patent writing varies depending on the complexity of the invention. A skilled attorney will charge you higher fees but the benefit of higher fees is that you will get a better draft in less time.
When choosing a patent attorney, it’s essential to consider the long-term needs of your business. You should be able to afford the fees over time. Having your attorney file your patent can protect your ideas for decades.
With the InventHelp patent, you can sell your invention internationally and make profits. Investing in a patent attorney will ensure that your company’s ideas are protected. A patent is an essential asset for a company, so make sure it’s in good hands.
Maintain Your Patent:
The cost of a patent attorney will depend on the amount of time it takes to file and maintain your patent. It’s crucial to find the right lawyer to represent your company. If you’re unsure about who to hire, you can also work with an InventHelp attorney.
These services can help you protect your invention in the US and avoid costly mistakes. It’s essential to hire a good patent lawyer to protect your ideas.
The cost of a patent attorney can vary. Some companies charge by the hour, while others bill by the project. You should also inquire about how many patents an attorney has filed in the past. You must choose an attorney who is familiar with the requirements of the USPTO. A lawyer who knows the law will have an edge in your case. This is an investment in your IP assets. A good firm will also have a reputation for excellence.
Consider a Patent Attorney:
In addition to patent attorneys, you should also consider a patent attorney. A patent attorney is an attorney who specializes in this area. He or she will know the legal requirements and rules of the patent process.
They’ll also be knowledgeable about the different types of patents and will be able to give you the right advice. They can also give you information on the success rate of your case. This can help you make the most informed decision for your business.
When choosing a patent attorney, it’s essential to determine whether they are a good fit. The best patent attorneys are often close to their professional communities and can refer other attorneys to you.
For instance, you can ask colleagues for recommendations or ask for referrals. In addition, you can also ask friends and relatives in the legal field about which attorneys they’ve used in the past. You should consider whether they are satisfied with the results or the skill of their work.
When choosing the best patent services, you should consider the level of experience they have. Larger firms typically secure five to 10 patents every month, while smaller firms may be better suited to those who have no prior knowledge of the patent process.
There are also several different factors to consider in choosing a service. The success rate is a key criterion for determining if a service is right for you. The more successful a company is, the more valuable it will be to your case.
When choosing a patenting provider, be wary of those who advertise themselves as “patent searchers” or “prototype specialists.” These companies are divisions of less ethical corporations.
The local yellow-page listings often don’t distinguish between patent attorneys and brokers. There is a vast difference between these two types of providers and you should always be careful when hiring one.
Proven Track Record:
An InventHelp quality patent service has a proven track record of obtaining patents. During the patenting process, InventHelp will use a variety of tools to make the process easier for you. Additionally, quality service providers will offer one-on-one consultation.
This ensures that your patent application will be unique and well-protected. The most important factor in choosing the best patent services is experience. A successful patent application will be customized to fit your needs and be as unique as possible.
Finding the best patent service is vital when you are starting out. You need to make sure that you have a well-defined strategy for your idea. A good patent attorney should be able to help you understand the laws and regulations that govern your business.
In addition to having the legal help of an expert, a licensed attorney will give you the confidence to proceed. A quality attorney will give you the guidance you need to protect your invention.
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