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Transcribing Audio and Video Content Is Vital for Search Optimization – Here’s Why
As the world has increasingly turned digital, much of the competition for audience attention takes place online. With countless blogs, websites, and…

As the world has increasingly turned digital, much of the competition for audience attention takes place online. With countless blogs, websites, and other sources of information vying for people’s time, having content that is easily discoverable is critical for long-term success.
While audio and video are engaging formats, search engines have difficulty understanding and indexing them compared to written text. By transcribing audiovisual content into a written transcript, companies can optimize it for search.
Transcription allows the key terms and topics discussed in either audio or video to be parsed and picked up by search engine crawlers. This post will expand on this premise and more to give you an idea of how vital the written word still is regarding SEO.
Boost Search Ranking With Transcription
Any business worth its salt will have at least a glancing knowledge about the importance of SEO and what it means to have their entity at the top of the search results. Although the world is rapidly moving towards video and audio (to a degree), search algorithms still struggle to understand and index these formats as efficiently as text.
Moreover, some services simply don’t lend themselves as well to video as they might the written word. By using a transcription company, you can easily turn all of your existing audiovisual content into text in order to post to your website and allow the algos to do their thing. Transcripts provide search engines with readable text to analyze for relevant keywords, topics, and context.
They reveal what content is about in a way crawlers can understand. With the correct terms and phrases in text form, audio and video stand a much stronger chance of ranking for important search queries.

Closed Captions Increase User Engagement
Even if you believe your enterprise can better utilize a video-focused approach to marketing, it can pay dividends to have them transcribed and then uploaded alongside the video as closed captioning.
Not only will this enable the bots that crawl the video sites to understand your content better, but it can open up a whole new audience who are hitherto unable to use the content. For instance, those with hearing impairments can use closed captions to understand what they’re seeing.
Moreover, some people are simply unable to cope with audio stimulation and prefer to read a text version of what they’re seeing on their screens. The more people you have engaged with your content, the better it is for your rankings.
Optimize For Voice Search Technology
While voice search hasn’t been as massive as many believed it to be a few years ago, it is still used by an extensive section of web users. Voice search listens for spoken requests rather than scanned text, making audiovisual materials more discoverable through this emerging channel.
Transcription helps here by extracting the primary topics, keywords, and key phrases discussed vocally. With transcripts in hand, companies can better integrate optimized language into site content aimed at the voice channel.
Regardless of the content you produce, you need to rank well in the various search engines if you want to gain any sort of meaningful traction. Having text versions of your A/V content can massively help you in this regard and include those who prefer to read or are unable to hear.
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Brandi Cyrus Says She Doesn’t Want Kids – ‘I Don’t Really Like Them’

Brandi Cyrus is opening up about her personal choice to live a life without kids. During the July 15 episode of Boyfriend Material with Harry Jowsey, the 38-year-old podcast host and DJ candidly explained why motherhood isn’t for her.
“I don’t want my own kids,” Cyrus said during a lighthearted conversation with her mom, Tish Cyrus, and host Harry Jowsey. When asked why, she replied, “Oh, I don’t really like kids,” sparking laughter from both Tish and Jowsey.
Despite not wanting children of her own, Cyrus admitted she was open to dating someone who already has kids. The topic came up as Jowsey discussed wanting to settle down and drive a “family car” in preparation for fatherhood.
Cyrus is currently in a relationship with Matt Southcombe, and she often shares glimpses of her lifestyle on social media. As more celebrities speak openly about choosing not to have children, Cyrus’s comments reflect a growing trend among women prioritizing personal freedom over parenthood.
The conversation also touched on another guest who chose a child-free lifestyle, making it clear that Cyrus is confident in her choice to live without kids.
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Christina Haack’s ‘Christina on the Coast’ Reportedly Canceled at HGTV
The cancellation comes amid HGTV’s purge of many of its top shows.

Another HGTV favorite is coming to an end. Christina Haack’s long-running home renovation series Christina on the Coast will not return for a new season, a source confirmed to PEOPLE. The news follows a wave of cancellations at the network, including Bargain Block, Farmhouse Fixer, Married to Real Estate, and Izzy Does It.
The second half of Christina on the Coast Season 5 premiered on February 27, just months after Haack’s split from husband Josh Hall, who filed for divorce in July 2024 after nearly three years of marriage. The series, which first aired in 2019, followed Haack as she redesigned homes in Southern California while balancing her personal life, motherhood, and real estate ventures.
While fans are disappointed to see the show go, Haack’s presence in the home renovation world isn’t over. She continues to run her design business and has hinted at new projects on the horizon.
At a time when HGTV is undergoing major shifts, Christina on the Coast joins a growing list of fan-favorite shows being cut from the lineup.
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Zak Bagans Isn’t Married but Has a Girlfriend Holly Madison — They Rekindled Their Romance
Zak Bagans is not married but is currently in a relationship. The notable paranormal investigator and television personality has been romantically…

Zak Bagans is not married but is currently in a relationship. The notable paranormal investigator and television personality has been romantically involved with Holly Madison.
Despite a brief separation in 2021, the couple has officially rekindled their romance, as reported by TMZ. The sources close to them revealed that the split was amicable, and Bagans and Madison have remained in contact since then.
Their connection, which began after Madison visited Bagans’ Haunted Museum in Las Vegas in May 2019, seems to have endured the test of time and distance.

Zak Bagans and his girlfriend Holly Madison. (Source: TMZ)
Madison, who travels between Los Angeles and Vegas due to her kids, and Bagans, who travels extensively for the filming of his show, manage to spend time together almost every week.
Despite being public figures, the couple has chosen to keep their relationship relatively private, rarely being photographed together. I
That being said, Madison’s Instagram post, where she wished Bagans a happy birthday with a photo of a clown birthday cake, provided a glimpse into their intimate relationship.
Before dating Bagans, Madison was previously married to Pasquale Rotella until February 2019. They have two children together.
Zak Bagans’ ghost adventures
Bagans collaborated with Nick Groff and Aaron Goodwin in 2004 to create a documentary-style film of Ghost Adventures, which ultimately aired on the Sci-Fi Channel in 2007.
The success of the film paved the way for a full-fledged series that premiered in 2008 on the Travel Channel, marking the beginning of a captivating journey through haunted locations.
Despite its popularity, Ghost Adventures and other ghost hunting shows have faced criticism and accusations of fakery. Bagans, however, has continued to lead investigations and explore the unexplained.
In addition to Ghost Adventures, Bagans ventured into a spin-off series titled Ghost Adventures: Aftershocks from 2014 to 2016. The show delved into the aftermath of prior Ghost Adventures investigations, focusing on the impact and changes experienced by individuals involved in the paranormal encounters.
One of the most intriguing aspects of Bagans’ paranormal journey is his alleged communication with the late actor David Strickland, known for his role in NBC’s Suddenly Susan.
Strickland’s tragic suicide in 1999 at the Oasis Motel in Las Vegas became a focal point for Bagans, who claims to have recorded Strickland’s voice almost a decade after his death. This recording found its way into a track on Bagans’ album NecroFusion.
Interestingly, no known scientific analysis has been conducted on the raw recording, leaving questions about the veracity of Electronic Voice Phenomena and its connection to the famous actor unanswered.
Zak Bagans’ other projects
Bagans, known for his paranormal investigations on the hit show Ghost Adventures, has extended his passion for the supernatural into various other projects.
One notable venture is the creation of a “haunted museum” in Las Vegas, Nevada, as depicted in the Travel Channel series Deadly Possessions, which premiered on April 2, 2016.
The show captured Bagans’ quest to procure items with haunted histories, eventually culminating in the opening of the museum to the public in October 2017.
The museum boasts 33 rooms, each showcasing an array of intriguing and eerie artifacts. Among the notable items on display are Bela Lugosi’s mirror, the infamous Dybbuk box, Peggy the Doll, and even Jack Kevorkian’s chilling “Death Van.”
However, some controversy surrounds certain claims attached to these artifacts, with skepticism raised about the provenance of items like the Lugosi mirror and Captain Smith mirror housed in the museum.
Despite the controversies, the museum earned recognition in 2018 when it received the Las Vegas Mayor’s award for historic preservation and adaptive reuse.
In a fascinating addition to the museum’s collection in 2021, the transaxle salvaged from the Porsche 550 Spyder of American actor James Dean found its place among the eerie artifacts.
Furthermore, Bagans announced in May 2021 that he would be hosting and executive producing The Haunted Museum, a horror anthology show set to be broadcast on the Discovery+ Channel.
The series, filmed in Las Vegas, Nevada, and Toronto, Canada by Cream Productions, features Eli Roth as a filmmaker and Matt Booi, Kate Harrison Karman, and David Brady as executive producers.
Notably, the museum also houses a large painting of P.T. Barnum, a figure whom Bagans is said to idolize. This addition further reflects Bagans’ eclectic taste in curating a collection that spans not only the supernatural but also historical and cultural dimensions.
Zak Bagans also has written books
Bagans has also made significant contributions to the literary world. Collaborating with author Kelly Crigger, Bagans co-wrote the book Dark World: Into the Shadows with the Lead Investigator of the Ghost Adventures Crew.
This collaboration proved to be a literary success, as the book made its debut on The New York Times Best Seller list at No. 18 on September 23, 2011.
In December 2019, Bagans expanded his literary repertoire with the publication of Ghost-Hunting For Dummies, a book that delves into the history of ghost-hunting.
Beyond a mere historical account, the book draws on Bagans’ own experiences, featuring true accounts and stories from his famous cases and investigations. It aims to guide readers on how to embark on their supernatural investigations, inviting them to explore the unexplained.
However, the reception of Ghost-Hunting For Dummies was not without its critiques. Paranormal investigator Kenneth Biddle, writing for Skeptical Inquirer magazine, noted Bagans’ apparent bias against skeptics and scientists throughout much of the book.
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