It may seem that the number of ideas for New Year’s promotional campaigns is very limited. Well, who will be surprised with Santa giving discounts?
However, many brands successfully find ideas for holiday activities, and, for instance, flyer templates may be helpful for this task. In this article, we have collected vivid examples that marketers, SMM specialists, designers, and everyone involved in creating holiday promotional campaigns can be inspired by.
Landing page for a holiday offer
From New Year’s advertising or social networks, it is more logical to lead not to the main one but to a separate landing page with a special offer. However, keep in mind that on the eve of the holidays, people’s eyes are blurred from the standard design with gift wrapping, a Christmas tree, and decorations for it. Therefore, it is better to come up with something more original.
This calendar appeared in the 19th century, and in the 21st, it was adopted by marketers. According to this calendar, the days from December 1 to Christmas were originally counted. Now, it is used in New Year’s promos.
To create advent calendars, marketers and SMM specialists use special services and then post the finished calendar on their websites. Alternatively, every day, they publish a new card with useful tips and a description of a product that can be won or bought at a discount.
Competition or quiz
Gamification offers to do something unusual to win a present. For example, you can propose to your clients to write the funniest letter to Santa or take a picture of a New Year’s character in a non-standard setting. You can make the game more fun. For example, ask your followers to tell a funny story. Recall the most terrible Christmas Eve or describe the most unfortunate gift they received.
Another option is to test your followers on their knowledge of New Year’s movies and traditions. At the same time, ask which of your products they would like to get as a gift. Therefore, you will learn more about the tastes of the audience, and then, you can launch personalized mailing lists with discounts on positions of interest.
Tag a friend
Another variation of activities for social networks is to mark on the photo all the friends who your client wants to make a present. Therefore, the subscriber’s friend gets a chance to win a gift.
A more familiar scheme that also works well is reposting the news about the promotion as a guarantee of participation in the contest. You can ask users to:
- Subscribe to the company’s social networks;
- Leave a comment;
- Describe the history of using the product or take a story by tagging the company and putting a hashtag;
- Make an account public so everyone can see the post.
When you already know something about a potential client, you can choose the right products for them. Segment the audience of buyers and give them personal discounts. If users register on your site using social networks, you can easily find out their interests, marital status, and the presence of children. Then, adapt your newsletters with holiday offers for all this.
If your site does not require registration, you can offer a small questionnaire to better understand what to offer. Let us say a customer does not know what to get her sister for Christmas. Ask questions about her age, tastes, favorite movies, and books and then request an email to send gift ideas.
Make it easy for your customers to choose a gift. Create a selection of surprises that their family and friends will definitely appreciate. For example, you can make sections on your site: gifts for mom, boss, girlfriend, etc. You can add detailed tips on the topic to the page – you will also collect traffic for information requests.
Promotion with a year’s supply of products as a gift
People like to think big, so invite them to stock up on supplies for the whole year ahead.
This is a great way to collect emails from potential customers and then warm them up with a mailing list with future offers.
Toward the end: Sales after Christmas and New Year
During the New Year holidays, people often relax with a phone in their hands or at a computer, for example, scrolling through the feed or email. Do not miss this chance to increase your sales.
Many people want to please themselves with something else or, on the contrary, are disappointed with the gifts received. Offer them a shopping bonus and a perfect chance to purchase the dream gift.
Whatever activity you launch, remember that it is important to measure the result later. There are a lot of pieces of advice on how to do this using web analytics tools. Thus, do not neglect this part of your campaign.
Unveiling the Enthralling Innovations Driving Slot Machines
Slot machinеs rеign suprеmе as thе most frеquеntly indulgеd-in casino gamеs, еspеcially within thе rеalm of onlinе gambling. Thеir popularity is rootеd in sеvеral compеlling factors. Onе such factor is thе shееr simplicity of spinning thе rееls, dеmanding no skill and еntirеly rеliant on luck. Morеovеr, thе promisе of colossal jackpots adds to thеir allurе.
Ovеr thе yеars, thе landscapе of onlinе slot gamеs has еvolvеd, drivеn by numеrous tеchnologiеs. Casinos havе harnеssеd еmеrging trеnds and tеchnological advancеmеnts to еlеvatе thе gaming еxpеriеncе.
In this article, wе will bе highlighting thе advancеmеnts tailorеd to thе global gaming community.
The Role of Random Number Generators
To guarantее thе absolutе randomnеss of еach spin, casino softwarе dеvеlopеrs еmploy Random Numbеr Gеnеrators (RNGs). Thе RNG sеrvеs as thе еnginе rеsponsiblе for dеtеrmining thе outcomе of a spin, halting thе rееls at a complеtеly arbitrary momеnt. As a playеr, you can rеst assurеd that your spins arе both sеcurе and impartial.
In physical machinеs, built-in hardwarе RNGs ovеrsее еach gamе, whilе onlinе platforms automatе thе еntirе procеss. Rеputablе onlinе casinos proudly еxhibit thеir trustworthinеss through cеrtification by a third-party auditor, еnsuring fair play.
Elevated Graphics and Animation
Anything with widеsprеad appеal must offеr captivating graphics and visual еffеcts, and slot machinеs arе no еxcеption. Thеy havе еvolvеd from rudimеntary 2D dеsigns to immеrsivе 3D mastеrpiеcеs capablе of captivating anyonе.
What’s morе, many onlinе slots now fеaturе thеmеs inspirеd by bеlovеd moviеs and tеlеvision shows. For instancе, SportBеt casino showcasеs a grеat numbеr of thеmеd slots, forging a dееpеr connеction with its playеrs.
The Symphony of Sound Effects
Supеrb visual еffеcts would bе incomplеtе without thе accompanimеnt of rich audio. Sound tеchnology has undеrgonе significant advancеmеnts, еnhancing thе ovеrall onlinе casino еxpеriеncе. In thе еarly days of HTML, layеring sounds for truе immеrsion was a challеngе.
Howеvеr, as timе progrеssеd, onlinе gamеs shiftеd away from outdatеd tеchnologiеs likе MP3, еmbracing supеrior formats likе OGG and M4A, offеring supеrior quality and smallеr filе sizеs. This allows for sеamlеss sound layеring, rеsulting in a far morе еngaging еxpеriеncе.
The Magic of Software Coding
Thеsе advancеmеnts еnablе onlinе slots to incorporatе Virtual and Augmеntеd Rеality tеchnologiеs. Onlinе livе casinos rеprеsеnt a significant lеap forward, еnabling Canadians to compеtе against rеal opponеnts from around thе globе.
From CGI to VR, a plеthora of possibilitiеs now еxist in slot gamеs, all thanks to thе coding bеhind thе scеnеs.
Digital currеnciеs havе gainеd incrеasing accеptancе for dеposits and withdrawals. Thе blockchain not only facilitatеs thе usе of cryptocurrеnciеs likе Bitcoin but also еnsurеs transparеncy for gamеrs. This tеchnology simplifiеs thе pursuit of transparеnt and fair play, shiеlding gamblеrs from thе spеctеr of chеating and scams whilе еnjoying thеir favoritе onlinе gamеs.
Sеvеral platforms havе еmbracеd blockchain tеchnology, with dеvеlopеrs crеating gamеs cеntеrеd around this innovativе tеch. In еssеncе, еvеry action on thе blockchain is rеcordеd and tracеablе, prеvеnting any covеrt attеmpts to dеcеivе playеrs.
The Dominion of Cloud Computing
Thе powеr of cloud computing has ushеrеd in a morе sеcurе and accеssiblе еra of gaming. Without cloud computing, accеssing gamеs would bе cumbеrsomе and suscеptiblе to rеcurrеnt sеcurity thrеats.
This umbrеlla tеrm еncompassеs sеvеral tеchnologiеs that arе rеvolutionizing casinos by storing playеrs’ gaming, pеrsonal, and financial data onlinе, nеgating thе nееd for vulnеrablе physical sеrvеrs. Cloud computing also facilitatеs sеamlеss accеss to gamеs across various supportеd dеvicеs, with usеr data rеadily accеssiblе.
In еssеncе, thе wеb-basеd slot machinеs wе know today owе thеir еxistеncе to this tеchnological marvеl.
Guardians of Data: SSL and TLS Digital Encryption Technologies
For thе playеrs to rеlish thеir slot gaming еxpеriеncе, pеrsonal dеtails must bе input. Without adеquatе safеguards, this data rеmains vulnеrablе to thеft and misusе. This is whеrе thе importancе of SSL and TLS еncryption solutions comеs into play.
Thеsе tеchnologiеs safеguard sеnsitivе usеr data by layеring it with multiplе lеvеls of sеcurity, rеndеring it challеnging for hackеrs to brеach. Rеputablе platforms еmploy statе-of-thе-art SSL technology to fortify thе sеcurity of their customers’ information.
Thе tеchnology undеrpinning slot machinеs continuеs to еvolvе, transforming thеsе gamеs into immеrsivе and еxhilarating еxpеriеncеs. Whеthеr wе’rе talking about thе visual aеsthеtics, audio еnhancеmеnts, or thе robust sеcurity mеasurеs in placе, slots havе transcеndеd thеir origins as simplе 2D gamеs.
Today, thеy arе poisеd to еmbracе futuristic advancеmеnts such as AR and VR, positioning thеmsеlvеs on par with othеr gaming gеnrеs. Playеrs now flock to thеsе gamеs not just for financial gain but to savor a gеnuinеly еnjoyablе gaming еxpеriеncе.
Unraveling Aleta Diane Ray’s Death Case That Was Witnessed by Her Infant Daughter
All about the murder of Aleta Diane Ray.
Evil Lives Here is an American documentary television series started on January 17, 2016, on Investigation Discovery. In every episode of this 60-minute true crime program, a family member related to the case is interviewed.
The documentary has a wide array of cases that they discuss. However, one of the most chilling cases is the murder of Aleta Diane Ray.
Ray was discovered dead inside her Twin Falls County, Idaho, home in September 1999. At first, the death was ruled natural, but the authorities quickly discovered methamphetamine and insulin traces inside of her, which strongly suggested that it was murder.
To make matters worse, her murder was witnessed by her infant daughter, Jade Scotton. Here is all we know about it.
Background of the case
As said before, Ray was murdered by forceful injection of methamphetamine and insulin. She was killed by her partner Verne Jesen’s former wife, Vicki.
However, before diving into the case of Ray’s murder, a back story is required.
When Jensen was twenty years old and pursuing his respiratory therapy degree, he became acquainted with a registered nurse at the hospital where he worked. Jensen was married but separated from his first wife.
Vicki, a divorced mother of a four-year-old boy, and Jensen worked together for a while before the latter made the decision to take her out on a few casual dates.
He admitted that he found her funny and that she was “extremely friendly.”
He said, “When she knew I was separated from my wife, she handed me a note asking if I wanted to meet up for drinks and talk. We hung out. But she became very possessive right off the bat. It was very clear she wanted something much more.”
However, Jensen didn’t think their relationship was serious. So, he was taken aback when, following an extended weekend spent with friends, Vicki was able to get on the phone and talk to his mother.
Afterward, she acknowledged that she had called every Jensen listed in the phone book until she found the correct home. She announced her relationship with Jensen shortly after.
Unsure of how to respond to the circumstances, Jensen lost himself in his job. He was able to secure a full-time job in Twin Falls, which is over two hours distant from Boise.
Vicki had stated she would accompany him, he said. Vicki also declared that the two would be married when his first marriage ended in 1991, and they actually did.
Soon after, Vicki started abusing him, both physically and verbally. She even tried to kill Jensen’s first wife.
“The one thing that truly made me realize there was something wrong with her was when she brought insulin home to try to kill my first wife, my kids’ mother, because she had raised my child support a couple of years after she found out I’d gotten a different job,” Jensen claimed.
Vicki said, “I’m gonna kill that witch,” but Jensen did not take it seriously. This was because he thought that it was just a phrase, not a serious statement.
But one day, he saw the insulin and questioned Vicki. She said that she was going to take care of it.
Soon, Jensen got worried, grabbed the insulin and syringes, and threw them in a dumpster somewhere. He tried to convince himself that she was simply overreacting.
“I thought I could control this, I could handle this. I told her if she tried this again, I would call the police, and I wasn’t screwing around here. I thought about going to the police anyway, but I said to myself, ‘What could they really do?” he thought.
But at that time, Vicki had not committed any crime. However, she was physically and verbally abusive to Jensen, and the latter was afraid of her.
According to him, she would punch him, hit him, and throw things at me. Jensen never retaliated, and soon, it started getting worse.
He finally moved out and started working additional jobs to help pay for a divorce attorney, even though he didn’t call the police. Around that time, he started dating Ray, a nurse’s assistant.
He was infatuated with how kind and caring Ray was to her patients. Jensen gushed about her, “She never got short with anyone or impatient, even if someone was being really ugly towards her. She always had a smile on her face. I fell in love with her smile. She had a very soothing voice. She put others before herself. It was such a breath of fresh air.”
They had a natural connection, and Jensen soon fell for her. In 1999, Ray and Jensen moved into an apartment together with Ray’s daughter as their love grew.
Vicki learned the truth quite quickly. Jensen said that he and Ray had made arrangements to move away and start over in a distant place when Vicki started following them.
Soon, they started seeing Vicki following them around. Jensen wanted to send Ray “somewhere 200 miles away so she could feel safe.”
Unfortunately, he was too late for it.
The murder of Aleta Diane Ray
After Jensen left for work on September 9, 1999, Vicki and her two accomplices, who were dressed in disguise, tricked Ray into allowing them entry into her home. It was there that Vicki fatally injected the 33-year-old with methamphetamine and insulin while holding a pistol to her head.
Prosecutors claim that Vicki watched Ray suffer for over one hour after ignoring her cries for forgiveness. Ray’s 3-year-old daughter, who was left alone with her dying mother, saw the crime.
Reports state that Vicki enlisted the assistance of her 14-year-old niece Autumn Pauls and her 17-year-old ex-boyfriend Matthew W. Pearson to carry out the murder.
Initially, the Ray’s death was said to be natural. Vicki was a major suspect in the murder, of course, given her past actions, and that’s why the police concentrated their investigation on her.
Jensen was certain that his divorced wife was involved, but he had no evidence to show the authorities. Nevertheless, Pauls gave a friend at school the information that they could care for people without being discovered, which gave the authorities a significant lead.
When Pauls was questioned about Ray’s death, she broke down and admitted to everything. When Vicki was eventually taken into custody for her involvement in the murder in February 2000, everything finally came to light.
Subsequently, the police said that on September 9, 1999, Ray was home alone when Vicki came up to her and asked to use her phone. Pauls and Pearson were also there, albeit disguised.
Vicki, then 39, entered a guilty plea to Ray’s 1999 murder, which has been described by judges and prosecutors as one of the most horrifying killings in Twin Falls County. She received a life sentence in jail.
The judge referred to Vicki as the diabolical mastermind behind a heinous and perverted crime at the sentencing hearing. Pauls and Pearson were tried as adults as well for the murder of Ray.
According to recent prison records, Pauls was granted release in 2015 and has been residing in Idaho Falls ever since. However, Vicki is detained at the Pocatello Women’s Correctional Centre in Pocatello, Idaho, while Pearson is still housed at the Idaho State Correctional Institution in Ada County, Idaho.
The case discussed on Investigation Discovery
Evil Lives Here has featured Ray’s murder and death in two episodes — Season 11’s ‘Divorce? Never. Murder? Maybe.’ and Season 3 of Evil Lives Here: Shadows of Death’s ‘They Killed My Mom.’
Evil Lives Here’s premise tells the experiences of those who lived with a loved one who would turn into a killer—a parent, brother, member of the extended family, or even a child. Their perspective of the killer is provided by reenactments mixed with police film, family photos, videos, and interviews.
Though there are a handful where two persons are included, most episodes are done alone with only one close friend or relative of the suspect who did horrible deeds relaying the tale. In each episode, the subject looks at photos of themselves or the suspect to remember specific events from their past, both happy and unhappy.
Jenson was featured in this episode, where he talked about his former wife, Vicki, and how terrified he was of her.
In the show, he said, “It’s been 23 years since everything happened,” Jensen told Fox News Digital. “I truthfully didn’t know if I could revisit this or not. But I wanted to share my side of the story. Things have been said over the years – different things. So I just wanted people to finally understand what happened and how things went down.”
Evil Lives Here: Shadows of Death primarily consists of interviews with the victims’ relatives and law enforcement personnel about how they were impacted by the perpetrator(s), if there were multiple culprits, as opposed to the parent program Evil Lives Here, which features an individual being interviewed about a family member who is a murderer and how the situation has affected them.
Ray’s daughter Scotton was featured on ‘They Killed My Mom’, where she talked about how she witnessed the murder and how it affected her. She also reconnected with Jensen at the end since the two had not seen each other since she was three years old.
The Gamification of Marketing: Lessons from the Casino Industry
Gamification is one big facet of marketing. All industries use this strategy, and the Ice Casino Romania is one of the best examples of how gamification works in marketing. Today, we will talk about the best lessons we can learn from the casino industry as far as gamification is concerned.
What Is Gamification in Marketing?
Gamification in marketing refers to how the marketing campaign uses game elements to entice a person to participate and become a customer. Essentially, it is a two-way communication between the company and the target consumer where the target consumer gets “rewards.”
The main tenet is to make the person involved in the process. As a result, the participant gets rewarded for his time and effort. In the past, the usual advertising methodology was one way: the advertiser shows actors, or there is a script. As such, the viewer could do nothing but watch and listen.
Now, with the internet, the target consumer can do things to become an active participant in the activity. To explain further, below are some examples:
- Leader boards,
- Digital puzzles,
- Spin-the-wheel promotions,
Any kind of campaign where the person watching the ad could do anything to interact with the ad is gamification. At this point, it does not matter if the viewer is a customer — what matters is that they interact with the ad. In time, this participant may eventually become a customer.
Gamification: What We Can Learn from the Casino Industry
The casino industry uses several gamification tactics to market its products. The most obvious way is to allow the participants to play the games for free. In this section, we will look at several ways by which casinos increase their sales and conversion by this method.
The most obvious gamification strategy of casinos is the availability of demo games. Many casinos today offer their games in demo mode, which means that target consumers can actually play the gambling games for free.
These demo games use the same rules as the real ones, making it more than just a simulation. People interested in learning how the games work can use these demo versions for testing.
Furthermore, there is a non-monetary reward for the player. Any person who plays these demo versions can learn something — like how the game works or what strategies to best use to improve the odds of winning.
Almost all casinos have loyalty rewards. All land-based casinos have a rewards system. Online, most casinos offer a VIP program.
In this program, each player who spends money to wager gets an equivalent point. For example, a player gets one complimentary point for every wagered $10.
The player now has a goal to accumulate as many points as he can. Once he has enough, he can swap these points for some goods. For example, they can swap the points for cash. Then, they can either withdraw the cash or use that again to wager in games.
In essence, casinos earn money from the player as this player wagers more. On the other hand, the player also feels “fulfilled” if he ever meets his goals to get more rewards.
Tournaments and Rewards
One common activity in the casino industry is slot tournaments. In it, slot machine enthusiasts will have to pay an entry fee. Typically, all participants have an equal amount of money to spin the reels.
The players who win the most money from spinning slot machines emerge as winners in the tournament. Their prize is a share of the prize pool, which is significantly higher than the money they used to enter the tournament.
Many slot machine fans participate in this tournament even if they know that slots are games of chance. They are fully aware that they have no control over the results of their spins. Despite that, there is a thrill involved because they never really know who gets lucky and who does not.
Bonuses and Promotions
Finally, casinos offer all sorts of promotions to entice would-be players. The most common is a welcome bonus that does not require a deposit.
In this gamification, the casino offers the player free cash free spins, or both. The player now can place real bets — wagers that involve real cash, even if they did not make a deposit. They could also win cash. In the end, this player is very likely to deposit if he ever likes the games they played.
Gamification is now pretty much what many companies strive for when developing marketing campaigns. The days of simple ads are going away as more and more people want to be involved in the things they see online.
Gamification does not only work in the casino industry. It works in any kind of niche. The one thing that matters is the involvement of the ad viewer or the target consumer. If they spend time with the ad and want to become a social group, then it is likely that they will become paying customers one day.
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