Stephen Curry To Bring The Underrated Golf Tour This Summer

NBA legend Stephen Curry’s Underrated Golf U.S. Tour returns this summer for its third season. 

More than just golf, the tour aims to empower underrepresented youth. Curry expects the tour to be a gateway to further opportunities for junior golfers from various backgrounds.

“Golf has always been one of the most powerful vehicles to spark professional and social conversations,” Curry said. 

The event will kick off from June 21 to June 23 at Old Barnwell Golf Course in Aiken, South Carolina. The tour will then move to Pumpkin Ridge Ghost Creek Golf Club in Portland from July 8 to July 10. 

The next stop is the Warren Golf Course at the University of Notre Dame, South Bend, Indiana, from July 22 to July 24. The final stop is TPC San Antonio in San Antonio from August 7 to August 9.

During the event’s climax, the Curry Cup, the top 24 best performers will face each other in a final match at The Ridgewood Country Club in Paramus, New Jersey. 

Rooting for the underdogs

The tour is mainly sponsored by Curry’s lifestyle brand Underrated. Global tax advisory firm KPMG also acts as a partner for the event. 

The tour player and brand ambassador for KPMG, Mariah Stackhouse, will also join as the host for KPMG Leadership Day at the Curry Cup. Stackhouse said last year’s Curry Cup and KPMG Leadership Day were special for her. 

“Underrated is about so much more than golf. It’s about a shared goal of empowering the next generation in meaningful ways by imparting the critical success factors that go into winning, far beyond what you see in a final score,” she said. 

“I’m honored to be part of this family alongside Steph and my friends at KPMG and look forward to elevating Underrated even further this year.”

Curry, a four-time NBA champion and two-time NBA Most Valuable Player, established Underrated in 2019. The brand aims to identify overlooked talents and provide them with a platform for recognition. According to Curry, it draws from his experiences as an underestimated athlete. 

The Underrated Golf U.S. Tour includes seminars on business ethics and career paths in the industry. Athletes can also network with golf coaches and industry leaders.

Passion and expansion

Despite his basketball stardom, Curry’s love for other golf is evident with his wins in tournaments such as the American celebrity golf tournament in Nevada in 2023. 

Curry, who dropped a Hole-in-One during the tournament, made the U.S. turn its attention towards him. According to rumors, many were betting on his results, including those monitoring very fast Golf in-play betting. Many celebrities congratulated him on social media, while some reporters asked if he would shift his career to golf after the swing. 

His interest in golf is driven by his family, who takes golfing more seriously. His wife, Ayesha Curry, is also said to enjoy playing golf with Curry across the globe.

In line with that passion, Curry is planning to expand the European tour this year. According to Curry, the golf system for students and athletes in Europe is similarly exclusive and exclusionary to the U.S. 

Therefore, Curry intended the Underrated Golf European Tour to allow junior golfers in Europe to meet top-tier college recruiters. This is especially backed up by the fact that the European series has seen massive growth in only two years, 

The top three boy and girl winners from last season’s Underrated Golf Tour have been invited to play at Walton Heath Golf Club in the southwest of London for its Europe season-opening tournament. 

If all goes to plan, the top boy and girl winners from the European leg will automatically win entry into the 2024 Curry Cup.