A staggering 70% of small businesses don’t have a call-to-action (CTA) button on their site, which means they’re missing out on a huge number of leads.
Knowing how to create a call-to-action button is essential for driving sales and getting customers to complete your desired task. But with so many tips available online, it’s difficult figuring out where you should start. Maybe you’re currently in this predicament, and you want to learn everything about call-to-action buttons.
Hit the nail on the head? Luckily, we’ve got your back. Here are five tips for creating an effective call-to-action button.
1. Strategically Place the Button
“What is a call to action button?” You ask. Note that this is a button that asks page visitors to complete a specific task, such as signing up for your newsletter or calling your store.
Experts at CTAs in marketing understand the importance of strategically placing the button. Make sure it’s at the top of the web page as it’s easier for the user to find. And avoid squeezing the CTA button on the far left or right; instead, keep the button in the center for a streamlined design.
2. Consider the Button’s Design
If you’re unsure how to design call-to-action buttons, learn the basic tips.
Generally, green and orange buttons work best because they’re the most striking, regardless of your website’s color. Another effective call-to-action button design is experimenting with snazzy shapes, such as a rounded button shape or one with square edges.
Further, choose a large and legible text, so it’s the first element users see on your page. But experiment with varying sizes because you don’t want it to overwhelm the rest of your content and look loud.
3. Play Around With Negative Space
When you design call-to-action buttons, it’s important to consider negative or white space. To prevent it from looking cluttered, keep plenty of white space surrounding the text. This will call the users’ attention and make it stand out on your site.
4. Create a Sense of Urgency
One of the top call-to-action tips is creating a sense of urgency through the text. You could, for example, encourage prospects to “Buy Now!” because it subtly suggests that there’s limited time. Regardless of your message, make sure it’s confident and commanding as it’s more effective.
5. Regularly Test CTA Buttons
Testing your CTA buttons is crucial because you never know what works best. Consider running an A/B test whenever you alter the shape or text, as these can have a dramatic effect on the results. Then, once you’ve found the winning combo, stick with that.
Create the Best Call-to-Action Buttons Today
Hopefully, you’ll now follow these tips and create fantastic call-to-action buttons for your site.
There are many ways to do this, such as knowing where to place the button and creating a sense of urgency with the copy. You should also prioritize negative space and regularly test, so it’s successful. Good luck!
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