When we think of Hollywood glamour, we think of Tallulah Bankhead, Marilyn Monroe, and Audrey Hepburn in a room of gilded mirrors and glittering chandeliers. We imagine dazzling gowns, perfectly coifed hair, and a sense of youth, beauty, and prestige.
It’s a nostalgic image, but the allure of these stars aided in selling movies and many other products that brought a touch of elegance into the lives of their adoring public. It wasn’t just the women of Hollywood — famous male actors also became style icons, with Steve McQueen and James Dean among the most dashing.
There’s little doubt the draw of old Hollywood glamour has diminished, but there are still places where you can feel its influence.
“Audrey Hepburn smoking 4” (Public Domain) by Nicholas R. Andrew
Hollywood glamour dates back to the Golden Age of Hollywood, from the 1930s onwards, and doesn’t just apply to celebrities. The style lives on in the decadent and showy decor of the time that continues to inspire.
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While Hollywood glamour lives on in terms of the scenery used by online casinos and many other businesses, the stars of yesteryear can still be relied upon to peddle products long after their demise. The tendency to use Old Hollywood stars possibly began in 1991 with the very much alive Elton John starring with Humphrey Bogart and James Cagney in a Diet Coke ad.
Since then, Audrey Hepburn was brought to life for a Galaxy chocolate advert and Marilyn Monroe, Grace Kelly, and Marlene Dietrich featured in a Dior campaign. While there has been some criticism of this technique, we’re likely to see more Hollywood stars of old on our small screens.
“Marilyn Monroe from heidilura” (Public Domain) by elligerra
While old Hollywood glamour still exists, it can symbolize antiquated values that people are keen to leave behind. There’s also an argument that the world’s most fascinating people are no longer found in Hollywood, and the allure of the planet’s film capital has waned considerably as people look to music and TV stars as style icons.
The individuals advertising designer products and appearing on the front of celebrity magazines show that Hollywood’s impact is disappearing.
While Hollywood continues to entertain us with desirable leading actors, music stars such as Lady Gaga, Harry Styles, and Beyonce are more influential style icons. On the small screen, stars such as Jodie Comer in Killing Eve and Sabrina Spellman from The Chilling Adventures of Sabrina are proving more influential than Hollywood principals.
The influence of Hollywood is not dead, but the film industry needs to change its approach to revive Hollywood glamour in today’s modern world.