Bethany Mota Is Searching for the Next Big Influencer in FilmRise’s ‘Follow Me’

Bethany Motais a popular YouTube personality who has taken the internet by storm with her fashion and lifestyle vlogs. She is taking on a new role as the host of the influencer competition show, Follow Me.

Follow Me is a reality competition show that aims to discover the next big influencer. The show is produced by Mars Wrigley and will be premiering on the FilmRise Streaming Network on May 3, 2023.

The trailer of the show got released recently. “How does someone become a successful influencer? We are about to find out as we follow eight aspiring social media stars,” says Mota in the trailer.

As revealed by the trailer, the show features eight aspiring social media stars, including a model, personal trainer, gamer, and dancer. They would compete to become the next big influencer in the digital world.

As reported by Just Jared Jr., each episode of the show will be an hour long and feature other top influencers, like Charlotte McKinney, Alan Bersten, Taya Miller, Emily Mei, and more.

These emerging creators will be able to showcase their creativity and work with some of the world’s biggest brands, including M&Ms, Skittles, Snickers, and Orbit, all while creating original content for them.

The contestant would be coached by celebrity mentors, including Charlotte McKinney, Alan Bersten, Courtney Revolution, Emily Mei, and Taya Miller. They will also judge the contestant throughout the challenge.

At the end of each week, the personalized content of contestants will also be judged by millions of fans online.

The person with the lowest total votes will be eliminated, and the winner of Follow Me will successfully build their brand as a social media star and also win the $50,000 cash prize.

The cast of Follow Me Show (Image Credit: Instagram/followmeshow)

“This is truly one of our most mainstream co-productions to date. Think Biggest Loser meets Big Brother meets The Circle,” said Max Einhorn, senior VP of acquisitions and co-productions for FilmRise, who seemed excited about the show.

“The series’ format combines two of the most popular mediums – social media and reality competition. It’s a high-stakes rivalry that comes with a ton of drama and will have viewers on the edge of their seats to see who stays and who is eliminated.” Einhorn added.

Along with hosting the show, Mota is also among the executive producers, along with Einhorn and Rick De Oliveira, Chance Wright, Hans Schiff, John Stevens, Spike Feresten, Jason Newman, and Alexander Bushnell.

De Oliveira, who is among the executive producer, also would serve as the director of the show. The show’s agreement was brokered by Molly Stenson of Del Shaw Moonves, Tanaka Finkelstein Lezcano Bobb and Dang, and Hayley Einhorn on behalf of V10.

Bethany Mota has her hands in several other business ventures

Mota’s fans are excited to see her in this new role in Follow Me. She is popular on digital platforms. Her rise to fame has been a remarkable journey.

The 27-year-old video blogger has more than 9.5 M followers on her YouTube channel, and she has amassed a huge following on social media platforms like Instagram with 4.7 M followers and with over 4.6 M followers.

Bethany Mota got featured in Success magazine (Image Source: Instagram)

Mota’s fashion and lifestyle content, including outfit ideas, makeup and hair tutorials, DIY ideas, and food recipes, has resonated with audiences worldwide, and she has inspired many young people.

Besides her digital career, Mota has collaborated with various fashion brands and launched her clothing, perfume, and accessories line at Aeropostale in 2013.

She also founded Atom&Matter, a line of delicate jewelry for everyday use, in 2019. She believes it is a new way to reach audiences who don’t know her or watch her content.

The blogger has been featured in various media outlets, including a New York Times profile and a Bloomberg podcast.