Celebrity
The Strategies behind Amouranth’s Success despite Multiple Social Media Bans
Kaitlyn Siragusa, popularly known as Amouranth has been gaining worldwide fame for her ASMR-themed livestreams on Twitch. She started her career back…
Kaitlyn Siragusa, popularly known as Amouranth has been gaining worldwide fame for her ASMR-themed livestreams on Twitch. She started her career back in 2015 and her career has been staying intact to this date.
People believe the lifetime of a streamer stays only a few years, but Amouranth has stayed relevant through her unique content and controversies along the way. Every year, fans hear a thing or two about the streamer, making her an unforgettable personality.
The internet celebrity considers herself a leader in the e-girl space and has redefined the image of a streamer. Her decade-long career was never “dead,” as she has a loyal fan following and has also won several awards in the process.
What contributed to Amouranth’s popularity on Twitch?
There are a few factors that made Amouranth popular on Twitch, with 6.3 million followers to this day. The first is her engaging content, as she streams a mix of gaming, creative content, and chatting.
Furthermore, Amouranth has an interactive and charismatic personality that resonates well with the audience. Fans have expressed that they enjoy her reactions, conversations, and interactions during streams through various blog commenting sites like Reddit.
Amouranth at the 2023 XBIZ Creator Awards (Source: Instagram)
Amouranth is also one of the most consistent Twitch streamers as she streams nearly every day, around 70 hours per week. It took a very long time to commit to Twitch alone, but it seemed to have paid off for this internet personality.
The Twitch streamer also has great visuals and has a background in modeling and cosplay. This has attracted many cosplay fans to her streams, gaining her more followers in the process.
Siragusa is always adapting to trends, which could also be a reason why she is so popular. She often collaborates with other streamers and uses the new features and updates to her benefit.
Apart from her interactive and fun Twitch streams, Amouranth is also a queen of controversies. She has been a part of several controversies that have made her relevant to this day.
Amouranth’s List of Twitch bans
Amouranth is one of the most successful Twitch streamers, but she has faced many bans on various social media accounts. Most of her controversies pan to the sexually suggestive nature of her streams and pictures on Instagram.
She experienced her first ban on Twitch in September of 2019 when she had a wardrobe malfunction on her stream. She accidentally exposed herself to the camera, which banned her stream for three days.
Amouranth had her second ban six months later after an IRL gym stream. The reason behind this ban is still unknown to this date, but many suspect the cause to be similar to the first one as she was wearing questionable attire.
During this ban, she lost 300,000 followers, but her ban was revoked in just 27 hours. However, Amouranth claimed this ban to be a technical error on Twitch’s part.
She got her third ban in May 2020, but this time, it was due to her profile picture, which was deemed inappropriate by the streaming platform. In June 2021, the internet streamer got her fourth ban due to her hot tube videos, which were considered inappropriate after a mass reporting of her account.
In October 2021, Amouranth was banned from Twitch, TikTok, and Instagram accounts simultaneously, making people wonder if it was the end for her. However, the ban was lifted from Twitch in three days.
The Twitch streamer’s most recent ban happened in May of 2023, which came as a surprise to fans. Neither Twitch nor Amouranth talked about the cause of the ban during this time.
Amouranth is also active on other social media platforms
Another reason Amouranth stays relevant to this day is that she uses all types of social media accounts to her advantage. Apart from Twitch, she is very active on Twitter, TikTok, YouTube and Instagram.
She also has her OnlyFans account, where she posts NSFW content actively. She is also active on other social media accounts like FansRevenue and JerkMate.
Apart from being involved on social media platforms, Amouranth is also involved in several businesses. She announced that she bought a gas station back in November of 2021.
Similarly, she also announced that she bought an inflatable pool toy company in January 2022. Amouranth also hosts several events, such as a health and wellness event on Chaturbate and the 2023 XBIZ Creator Awards.
What is Amouranth doing now?
Amouranth is still active as a Twitch streamer and an internet personality and doesn’t seem to stop anytime soon. However, she has stopped doing hot tub content and focuses more on Overwatch and general gaming content.
However, some fans have been criticizing her currently due to her past controversy related to her ex-husband. Back in 2022, she revealed that her ex-husband was abusive and wanted her to post sexual content to increase their finances.
There is no proof regarding this matter currently, but many have stated that this whole thing was staged, and Amourant made it all up. They claimed that she has still been doing such content despite saying she didn’t want to do it.
On a Reddit post discussing the matter, one fan wrote, “I always remember her recording in her living room, the door slowly moving, then suddenly moving, and the feed cutting. It was the most staged thing I’ve ever seen. Even after 30+ years of watching pro wrestling.”