Mimi Ikonn Building Hefty Net Worth with Husband Alex Ikonn

Mimi Ikonn is a Canadian entrepreneur who has established several successful businesses with her husband, Alex Ikonn, who is also an entrepreneur.

The duo are also angel investors and have invested in great companies like Brex, Calm, Curlsmith, Grove Collaborative, WeCommerce, and others. 

They have made a significant amount of money while providing their clients with the satisfying products they promised, thanks to their combined hard work and devotion.

Mimi Ikonn and Alex Ikonn’s net worth revealed

The success of Mimi and Alex’s several businesses over the previous few years is reflected in their estimated net worth, which ranges from $1 million to $5 million.

Mimi Ikonn with her husband Alex Ikonn and their daughter. (Source: alexikonn/Instagram)

The married couple developed into business partners when they initially started Luxy Hair with the intention of helping people who have suffered from hair growth issues to look and feel beautiful every day.

Because the two “just were not attached,” they decided to exit their multi-million-dollar company Luxy Hair. Afterward, in 2013, they launched Intelligent Change and Love Hair in 2018.

Mimi Ikonn and Alex Ikonn’s initial investment was $20,000 for Luxy Hair

The couple’s $20,000 personal line of credit investment in Luxy Hair evolved over the following eight years into a premium beauty lifestyle business. It currently has over 250,000 customers and is present in more than 165 countries.

Luxy Hair was their first start-up project which became one of the largest Direct-to-Consumer (D2C) beauty e-commerce brands online.

The majority of Luxy Hair’s growth came from social media, particularly its YouTube channel, which had more than 3 million subscribers and half a billion views. 

Mimi and Alex successfully exited the company when Beauty Industry Group acquired it in late 2018. Mimi explained that they had to let go of the company since it simply did not fit their long-term goals.

“It was a big decision. A decision that we knew for many years we wanted to make eventually because we’re very honest with what excites us,” Mimi reasoned during an Interview with London Real.

The duo also asserted that they wanted to concentrate on other lucrative businesses they had started that were bringing in more clients and revenue.

Mimi Ikonn and Alex Ikonn’s present business

Mimi and Alex were eager to carry out their aim of providing value to the world after departing their first project. 

They were overjoyed to devote more of their love and energy to their business, Intelligent Change, with the purpose of helping others realize their potential and live happier, more fulfilling life.

The pair used premium sustainable materials for their products, like The Five Minute Journal and the Productivity Planner.

The Five Minute Journal is the first journal and iOS/Android app to apply the principles of positive psychology. It has sold more than 1,700,000 copies worldwide.

Productivity Planner helps prioritize and accomplish the vital few tasks that satisfy your day, which has sold more than 300,000 copies.

Similarly, Mimi created Love Hair in 2018 when she couldn’t find haircare products that met her high standards.

It was founded with an emphasis on healthy, ethical ingredients that deliver on their promises and are packaged beautifully but sustainably.