EXCLUSIVE: VUELE Co-Founder Cameron Chell Discusses NFTs and the Global NFT Platform’s First Feature Film Grossing Nearly Six Figures

Cameron Chell is sharing how VUELE has become a top platform for young filmmakers to win NFTs since he introduced it after realizing the growing demand for digital currencies, digital assets, and security tokens.

The co-founder of VUELE tells GLAMOUR BUFF he has “always been passionate about creating companies with purpose and value.” 

With that drive, he initially started CurrencyWorks, an award-winning, full-service blockchain platform provider, followed by the highly-rated NFT platform, VUELE, which he founded together with Rick Dugdale.

Chell and his team are also more than happy for the success of their first film Zero Contact, starring Academy Award-winner Anthony Hopkins, which was an important step towards their goal of developing VUELE into the largest platform.

In a groundbreaking venture, they apparently grossed nearly six figures bringing in $93,435 with the release of 11 total NFT drops of feature film thriller Zero Contact.

In this exclusive interview, the man, who holds great experience and wisdom about the digital platforms and NFTs, shares his journey in the digital world, the impact of NFTs, and VUELE’s first feature film grossing nearly six figures.

With VUELE, many young filmmakers and fans have been able to win NFTs. But how did you first come up with the idea of VUELE? Who is associated with the platform as founders? Or anyone you would love to specifically mention and talk about their role?

Chell: “I have always been passionate about creating companies with purpose and value. With demand growing for digital currencies, digital assets, and security tokens, I started CurrencyWorks, which is an award-winning, full-service blockchain platform provider.

VUELE was created through discussions with Rick Dugdale, President, and CEO of Enderby Entertainment. We both live in Los Angeles and have been talking about the impact of blockchain on the film industry for years.

The more we looked at the distribution of digital content and the use of blockchain in doing it, it became clear that films in Hollywood had all the characteristic traits of collectibles. Diehard fans have proven time and again that they will go to great lengths to acquire exclusive memorabilia connected to their favorite actor, film, and franchise. We see NFTs as a way to help studios keep that spirit alive while forging deeper and more personal relationships with their audiences.

We are beyond thrilled that VUELE’s very first film features such a high-profile star. Zero Contact, starring Academy Award-winner Anthony Hopkins, is a massive endorsement for what we see as the next frontier for Hollywood and how studios will premiere feature-length films and merchandise collectibles surrounding the films produced.

Before Zero Contact, Anthony Hopkins and Rick Dugdale worked together on the 2015 film Blackway. Watching NFTs surge in popularity, the pair decided to break new ground with Zero Contact. Instead of a traditional theatrical release, they chose to make history and have the film premiere exclusively as an NFT on VUELE.”

You are the co-head of VUELE and Executive Chairman of CurrencyWorks. Can you explain your role and responsibility for the platform?

Chell: “The VUELE platform is powered by CurrencyWorks. We are extremely proud of the first 11 Zero Contact NFTs that our team created on VUELE, which grossed more than $90,000.00 USD. The NFTs include the feature-length film that the purchaser can watch on VUELE as well as highly sought-after content such as crypto art and behind-the-scenes footage. CurrencyWorks also receives an ongoing fee every time these NFTs are bought and sold on the secondary market.

CurrencyWorks has been in the digital collectibles space for some time. We recently launched the Motoclub.io platform, which is basically NFTs for car collectors. Partnering with WAX and Topps, CurrencyWorks helped create the $100,000 Garbage Pail Kids Series 1 inventory into non-fungible digital collectibles. The first release of the card packs sold out in just over 24 hours.

We are excited to bring our expertise to the film industry to create a unique home for films to thrive. Zero Contact is an important step towards our goal of developing VUELE into the largest platform, marketplace, and community for film NFTs. We are determined to make VUELE a new cornerstone in the film industry ecosystem.”

In this evolving world, digital platforms play huge roles. So do you feel VUELE is changing all the rules of fan engagement in filmmaking? If yes, how?

Chell: “The success and growing popularity of NFTs demonstrate that people are looking for ways to prove ownership over certain digital assets. NFTs are valuable because they are designed to be digitally scarce. Each one has a unique data entry and none are interchangeable.

When a consumer wants something, they have connected with that good or service and assigned it a certain value. We live in a world full of talented and creative people who are building a following based on their works. NFTs give people a chance to support these creators and own pieces that resonate with them. If there is demand for something, then there is a market for it.

That is why CurrencyWorks and Enderby Entertainment joined forces to create VUELE. We are focused on providing filmmakers with an exciting new way to connect with fans and celebrate their work as a community.”

I came to know that VUELE recently grossed nearly six figures bringing in more than $90,000 with the release of 11 total NFT drops of feature film thriller ‘Zero Contact’ starring Oscar-winning actor Anthony Hopkins. How was that experience for you and your team? 

Chell: “We are absolutely thrilled by the successful sale of the first 11 Zero Contact NFTs. The one-of-one Platinum Edition NFT sold for $56,860.00 USD, and the 10 Elite Edition NFTs sold for a total of $36,575.00 USD. CurrencyWorks also receives an ongoing fee every time these NFTs are bought and sold on the secondary market.

This is a significant advancement for film distribution and digital collectibles. Each NFT is designed to uniquely capture this historic moment in film history. We are excited to make more Zero Contact NFTs available on VUELE and add other high-profile films to the platform.”

While VUELE is one of the biggest platforms for NFT distribution and viewing platforms in the global market, the idea of NFTs is still something new for many people. So would you elaborate on how you describe NFTs in general?

Chell: “I think a useful way to help people understand non-fungible tokens or NFTs is by comparing them to traditional DVDs.

Before the advent of streaming, we bought DVDs associated with our favorite actor, film, and franchise. We would get a disc inside a case that would contain the feature film as well as special features. Once you own the DVD, you can enjoy the movie and any exclusive entertainment content whenever you want.

However, if you were to exchange your DVD with a friend’s copy, is one DVD more valuable than the other? The answer is no. They are identical copies of the original movie, which makes them interchangeable or fungible.

The NFTs made by CurrencyWorks on VUELE include the feature film and exclusive entertainment content just like you would get on a traditional DVD. However, unlike a traditional DVD, NFTs are completely digital and designed to not be interchangeable or non-fungible – meaning each copy of the movie is unique and could be more valuable than others.

NFTs are continuing to grow in popularity because they are allowing people to truly own certain digital assets. In a world where images, music, and videos can be downloaded and shared across the internet in seconds, NFTs provide a way to protect assets and ensure they do not lose value. The first 11 Zero Contact NFTs are a good example of this. Unlike traditional theatrical releases where anyone can pay to go see a movie at our local cinema, Zero Contact is only available on VUELE to the 11 people who purchased it.

These people now own a movie starring a major Hollywood star that the rest of the world cannot watch unless they decide to sell or trade their specific NFT on VUELE. If one of the purchasers did decide to part ways with their copy, they will always be remembered as the original owner since NFTs are units of data stored on a digital ledger or blockchain. This is crucial in an increasingly digital world where many assets are easily reproducible. VUELE and other NFT platforms are protecting against piracy by ensuring creators are properly compensated for their work and fans are able to truly own these authentic and personal offerings.”

What value can a new creator obtain from the NFTs?

Chell: “When it comes to the film industry, VUELE is setting a new standard for how filmmakers can celebrate their work with their fans. We are focused on building communities where people genuinely care about the digital collectibles being offered and what they represent.

Powered by CurrencyWorks, VUELE is an all-in-one platform that handles the creation, distribution, viewing and exchange of feature film NFTs. Studios can decide how many NFTs of the film they want to distribute and if they want to package it with highly sought-after content such as crypto art or behind-the-scenes footage. They also have control over the price and the timing of the NFT drops. It is then up to fans and collectors to pay for the digital collectibles, which they can watch, collect, sell or trade on VUELE.

A lot of work goes into each film. VUELE allows studios to celebrate the entire process with their fans rather than just the final product. Each NFT drop helps them better understand the types of offerings their target audience is interested in.”

Are there any disadvantages for an original creator after they sell their products’ NFTs?

Chell: “VUELE allows filmmakers to celebrate their work with their fans and be properly compensated for it. In an increasingly digital world where images, music, and videos can be downloaded and shared across the internet in seconds, creators are turning to NFTs to protect their assets and ensure they do not lose value.

In addition to security, NFTs are incredibly versatile. Studios can debut a film exclusively as an NFT on VUELE like Zero Contact or distribute digital collectibles on the platform alongside a traditional theatrical release.

The successful sale of the first 11 Zero Contact NFTs shows that digital collectibles are an effective marketing tool for the film industry and a significant revenue stream. A number of major studios are closely following the Zero Contact NFT drops – excited for the next round of NFTs CurrencyWorks is making on VUELE.”

Where can we see VUELE in near future? What is the end game for the global NFT platform?

Chell: “The successful sale of the first 11 Zero Contact NFTs was extremely encouraging. We are proud of the digital collectibles CurrencyWorks created on VUELE and excited to make even more Zero Contact NFTs available on the platform soon.

Zero Contact is an important step towards our goal of developing VUELE into the largest platform, marketplace, and community for film NFTs. We are determined to make VUELE a new cornerstone in the film industry ecosystem.”

Is there anything you want to tell an aspiring creator/fan who is thinking about getting their film NFTs from VUELE?

Chell: “VUELE is a place to explore and celebrate our collective love for film. In a world full of talented and creative people, we are focused on creating a unique home for films to thrive.

To the creators, our direct-to-consumer model is laying the groundwork as an additional channel for film fans to engage with stories and actors. We know a lot of blood, sweat, and tears go into each project, and we want to ensure you are able to share it the way you want on the platform. From the amount of NFTs distributed to the price and timing of the drops, you are in control. We are grateful for the opportunity to help you forge a deeper and more personal relationship with your audience.

To the diehard film fans, owning a special copy of a movie or exclusive memorabilia is not a thing of the past. NFTs are creating exciting opportunities to acquire one-of-a-kind items associated with your favorite actor, film, and franchise. Fans of Anthony Hopkins are already experiencing this following the debut of Zero Contact. A limited number of copies of the film will be available during each drop. VUELE offers a chance to truly own a piece of film history.

Since the dawn of cinema, technology has reshaped how movies are made, viewed, and shared. With NFTs changing the world, CurrencyWorks and Enderby Entertainment are honored to be leading the charge in the film industry with VUELE. We hope you will help us usher in a new and expanded frontier for Hollywood.”

This interview has been lightly edited and condensed for clarity. If you have any inquiries, email us at glamourbuff@gmail.com.